International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Mr. Sanjay.J, Mr.Sanjay Kumar.N, Mrs.Jeya Padma Deepa.I Abstract: Negative marketing is a strategic approach in which organisations intentionally criticise competitors, spotlight rival product limitations, or use provocative communication to…
Authors: Mr. Vikram.M, Mr. Jagadishwar.K, Dr. Prabhakaran.K Abstract: The gig economy has rapidly transformed the employment landscape in urban India, particularly in Bangalore, known as the country’s tech hub. This…
Authors: Mr. Logesh M, Mr. Sakthivel S, Mrs. Jeya Padma Deepa I Abstract: The rapid growth of digital technology has transformed traditional business models and led to the expansion of…
Authors: Bhuvaneshwari.M, Bhavatharani. R, Dr. Prabhakaran. K Abstract: Limited edition product drops have become a significant strategy in contemporary marketing, particularly within fashion, lifestyle, and luxury brands, to create consumer…
Authors: Mr. Sabari M, Mr. Bharath S, Ms. A. R. Sri Ranjani Abstract: In today’s competitive business environment, retaining skilled employees has become a critical challenge for organizations. This study…
Authors: Mr. K.Sundharesan, Mr .M. Mohammad Asif, Ms.Gowthami M Abstract: Rewards and recognition play an important role in improving employee and student motivation in educational institutions. This study focuses on…
Authors: Sukhada Koppikar, Prof Manju Singh Abstract: Financial literacy has emerged as an important tool for promoting financial inclusion, economic participation, and women's empowerment. However, much of the existing discourse…
Authors: Divya Vats, Dr. Kirti Abstract: The rapid transformation of workplace practices following the COVID-19 pandemic has accelerated the adoption of hybrid work models across the global information technology (IT)…
Authors: Priyanka Saxena, Dr. Kirti Abstract: The increasing complexity of modern organizational environments has highlighted the importance of leadership competencies that extend beyond technical expertise. Emotional intelligence (EI) has emerged…
Authors: Saurabh Kumar, Dr. Pooja Kohli Abstract: Performance-based pay (PBP) is one of the most widely used compensation strategies in modern organizations. It connects an employee's salary or bonus directly…