Authors: Mr. Sabari M, Mr. Bharath S, Ms. A. R. Sri Ranjani
Abstract: In today’s competitive business environment, retaining skilled employees has become a critical challenge for organizations. This study focuses on the role of Human Resource (HR) practices in developing effective employee retention strategies. Employee retention refers to an organization’s ability to keep its workforce engaged, satisfied, and committed over a long period. The research highlights key HR strategies such as competitive compensation, training and development, performance appraisal, work-life balance, employee engagement, and a positive organizational culture. It also emphasizes the importance of leadership support and career growth opportunities in enhancing employee loyalty. The study adopts a descriptive approach using secondary data from journals, articles, and reports. The findings suggest that well-planned HR policies significantly reduce employee turnover and increase productivity and organizational performance. Furthermore, organizations that invest in employee well-being and development are more likely to retain talented individuals. The study concludes that HR plays a strategic role in building a motivated workforce, thereby ensuring long-term organizational success.
DOI: http://doi.org/10.5281/zenodo.20616427
