Authors: Mr. Logesh M, Mr. Sakthivel S, Mrs. Jeya Padma Deepa I
Abstract: The rapid growth of digital technology has transformed traditional business models and led to the expansion of e-commerce across the globe. Modern e-commerce is no longer limited to online buying and selling but has evolved to include social commerce, mobile commerce, data-driven marketing, and supply chain optimization. Businesses today focus on customer engagement through social media platforms while simultaneously strengthening backend operations such as logistics, inventory management, and supplier coordination. This article examines major e-commerce strategies with special emphasis on social commerce and supply chain optimization.
DOI: http://doi.org/10.5281/zenodo.20616523
