Authors: Mr. Vikram.M, Mr. Jagadishwar.K, Dr. Prabhakaran.K
Abstract: The gig economy has rapidly transformed the employment landscape in urban India, particularly in Bangalore, known as the country’s tech hub. This study explores the rise of gig culture, its impact on workers, and the opportunities and challenges it presents. Gig work, characterized by short-term contracts and freelance assignments, has gained popularity due to flexibility, digital platforms, and evolving workforce preferences. However, it also raises concerns related to job security, income stability, and lack of social benefits. This research analyzes the working conditions, satisfaction levels, and economic implications for gig workers in Bangalore. Data collected from 150 respondents reveals a mixed perception—while flexibility and autonomy are appreciated, issues like inconsistent income and lack of legal protection persist. The study concludes by suggesting policy interventions and organizational improvements to make gig work more sustainable and equitable.
DOI: http://doi.org/10.5281/zenodo.20623022
