Authors:-Robel Daniel Bekele

Abstract-The central objective of this inquiry was to explore the factors influencing the growth of Micro and Small Enterprises MSEs in Kurmuk Woreda To achieve this the researcher employed a stratified random sampling technique classifying the entire target population based on their respective business sectors The sample size determined using the Yamane formula amounted to 134 out of a total population of 200 The study adopted an explanatory research design incorporating both qualitative and quantitative methods of analysis Primary data was collected from MSE owners and managers through a combination of questionnaires and semi structured interviews Qualitative assessments of both the interview responses and survey data were conducted using SPSS version 27 The researcher also applied statistical tools The findings revealed a significant correlation between the growth of MSEs and various factors including government support services market linkage and entrepreneurship management as indicated by the gathered data. Infrastructure, management, financing, entrepreneurship, and government laws, regulations, and assistance were identified as major factors influencing the growth of MSEs from the regression analysis. According to the report, there should be improvements made to infrastructural facilities, financial access, owner management abilities, governmental regulations, and support services to promote the expansion of MSEs

DOI: https://doi.org/10.61463/ijnrefm.vol.1.issue1.104

Authors:-Joel Mark P. Rodriguez, Matthew B. Orejola, Lourdes Q. Palallos

Abstract- This study examines the relationship between job attitude and promotions in selected electronics companies in Metro Manila, Philippines. Focusing on whether specific attitudes contribute to career advancement, the research utilized a questionnaire to assess job involvement, efficiency, and organizational commitment among 305 employees from companies like Advantix Marketing, EMF Corporation, Gakken Philippines, Kolin Inc., and ASERCO. Analysis using Pearson correlation revealed significant relationships: job involvement showed a negative but significant correlation with promotion, while job efficiency and organizational commitment positively correlated with it. These findings suggest that while job involvement may not directly lead to promotions, efficiency and commitment are key attitudes for career advancement.

DOI: https://doi.org/10.61463/ijnrefm.vol.1.issue1.103

Authors:-Kajal Tripathi

Abstract- India is leading the way in the growing global OTT industry, thanks to the addition of new players. Smaller OTT platforms are getting support from international investors, making a significant impact. To reach more young people, it’s important to advertise and promote OTT content on social networks, as these platforms strongly influence the viewing choices of the youth. This paper has present a survey on OTT platforms users and their influence towards the products shown as an advertisement. A secondary data was collect by various online medium to collect responses from OTT users. Data was analysed by finding the patterns using markov model. It was found that OTT platfroms are good marketing place for the advertisement, as most of young audience spend their spare time on it. Further it was found that brand building by placing ads on OTT platform. First, second and third order markov patterns were find from the analysis for learning of advertisement effects.

DOI: https://doi.org/10.61463/ijnrefm.vol.1.issue1.102

Authors:-Asst. Prof. M.M.Shanmugapriya

Abstract- Globalization is the trend towards increased commercial production, circulation, transportation, technology, tourism, and other corporate operations on a worldwide scale. Not only did this improve human dexterity, but it also raised living standards for people everywhere. However, it also heightens the ecological threat, which puts humans under stress in their surroundings. Thus, as the field of sustainability grows, so does the amount of study on how to achieve sustainability across all industries. Making an organization greener is a difficult endeavour that calls for a lot of work and the active involvement of both management and staff. Since 1950, as the number of emerging countries has increased, the global hotel business has experienced significant growth. According to earlier research, the number of international visitors is expected to climb by 4 to 5 percent a year over the next ten years, which will raise demand for hotel rooms. Due to increased environmental effect on a worldwide scale, eco hotels are becoming more and more important in the hotel industry. The impact of sustainable operations and their implementation in the Indian hotel industry will be examined in this study. The study’s main focus is on diverse ecological practices, or ECOHOTELS. The report offers some social consequences of sustainable practices for environmental preservation for eco-friendly hotels and eco-friendly tourists.

DOI: https://doi.org/10.61463/ijnrefm.vol.1.issue1.101