The Impact Of Ola And Uber On Public Transport Usage In Mumbai
Authors: Ms. Pratiksha Sunil Karambe, Mr. Sabir Nasir Mujawar
Abstract: This research examines how ride-hailing services like Ola and Uber have influenced public transport usage patterns in Mumbai. As commuters prioritize convenience, safety, and comfort, ride-hailing apps have become strong alternatives to traditional transport. The study aims to identify key factors driving this shift, analyze demographic profiles, and assess the impact on the frequency of use and preferences for public transportation. Primary data collected through surveys provide insights into the behaviors of Mumbai’s working population. The findings are anticipated to assist urban mobility planners and ride-hailing companies in better understanding commuter needs and policies implications.
DOI: http://doi.org/
The Economics of Private Guitar Tutoring in Tier 1 And Tier 2 Cities In India: An Analysis of Cost Structures, Demand, And Income Patterns.
Authors: Ms. Sushmitha Vincent Chemmannoor, Professor, Gabriel Rodrigues
Abstract: With music education gaining importance in urban India, the demand for private guitar lessons has seen a surge in Tier 1 and Tier 2 cities and an informal music teaching economy has emerged. However, there hasn’t been much research on how this sector works – pricing, demand and income sustainability. This study aims to fill that gap by comparing the economics of private guitar tutoring in these cities. It looks at how tutors organize their services – hourly rates or monthly packages, online or in-person. It also examines the average fees they charge and the income patterns. Additionally, it explores what makes consumers willing to pay – tutors’ qualifications, mode of lesson delivery, learners’ backgrounds and free online options. The findings show big differences: Tier 1 tutors charge higher fees and have a wider digital reach; Tier 2 tutors charge lower fees but have lower overheads and face challenges in scaling up. The study concludes with policy and entrepreneurial suggestions – local certification, subsidized infrastructure and digital support to formalize and upgrade the private music education landscape in urban India
Digital Transformation and the 24-Hour Economy: Catalysts for Revitalizing Ghana’s Public and Non-Profit Sectors
Authors: John Senya
Abstract: This research paper examines the transformative potential of digital technologies and the 24-hour economy concept in revitalizing Ghana's public and non-profit sectors. As Ghana pursues economic diversification and sustainable development, the integration of digital infrastructure with extended operational hours presents unprecedented opportunities for enhanced service delivery, increased productivity, and improved citizen engagement. This study analyzes current digital transformation initiatives, evaluates the feasibility and implications of a 24-hour economy model, and provides strategic recommendations for optimizing both sectors' performance. The study relies on recent policy trends, empirical data, and comparative analyses to demonstrate how these two catalysts can effectively drive institutional reform, transparency, and foster inclusive growth in the developmental pattern of Ghana.
Digital Transformation and the 24-Hour Economy: Catalysts for Revitalizing Ghana’s Public and Non-Profit Sectors
Authors: John Senya
Abstract: This research paper examines the transformative potential of digital technologies and the 24-hour economy concept in revitalizing Ghana's public and non-profit sectors. As Ghana pursues economic diversification and sustainable development, the integration of digital infrastructure with extended operational hours presents unprecedented opportunities for enhanced service delivery, increased productivity, and improved citizen engagement. This study analyzes current digital transformation initiatives, evaluates the feasibility and implications of a 24-hour economy model, and provides strategic recommendations for optimizing both sectors' performance. The study relies on recent policy trends, empirical data, and comparative analyses to demonstrate how these two catalysts can effectively drive institutional reform, transparency, and foster inclusive growth in the developmental pattern of Ghana.
DOI: https://doi.org/10.5281/zenodo.15862139
Digital Transformation and the 24-Hour Economy: Catalysts for Revitalizing Ghana’s Public and Non-Profit Sectors
Authors: John Senya
Abstract: This research paper examines the transformative potential of digital technologies and the 24-hour economy concept in revitalizing Ghana's public and non-profit sectors. As Ghana pursues economic diversification and sustainable development, the integration of digital infrastructure with extended operational hours presents unprecedented opportunities for enhanced service delivery, increased productivity, and improved citizen engagement. This study analyzes current digital transformation initiatives, evaluates the feasibility and implications of a 24-hour economy model, and provides strategic recommendations for optimizing both sectors' performance. The study relies on recent policy trends, empirical data, and comparative analyses to demonstrate how these two catalysts can effectively drive institutional reform, transparency, and foster inclusive growth in the developmental pattern of Ghana.
DOI: https://doi.org/10.5281/zenodo.15862139
Digital Transformation and the 24-Hour Economy: Catalysts for Revitalizing Ghana’s Public and Non-Profit Sectors
Authors: John Senya
Abstract: This research paper examines the transformative potential of digital technologies and the 24-hour economy concept in revitalizing Ghana's public and non-profit sectors. As Ghana pursues economic diversification and sustainable development, the integration of digital infrastructure with extended operational hours presents unprecedented opportunities for enhanced service delivery, increased productivity, and improved citizen engagement. This study analyzes current digital transformation initiatives, evaluates the feasibility and implications of a 24-hour economy model, and provides strategic recommendations for optimizing both sectors' performance. The study relies on recent policy trends, empirical data, and comparative analyses to demonstrate how these two catalysts can effectively drive institutional reform, transparency, and foster inclusive growth in the developmental pattern of Ghana.
DOI: https://doi.org/10.5281/zenodo.15862637
A Study on Safety Measures Provided for Employees in Dalmia Cement (Bharat) Ltd Dalmiapuram
Authors: Assistant Professor Mr. S.Asis Arun Mani
Abstract: This study focuses on the safety measures implemented for employees at Dalmia Cement (Bharat) Ltd., Dalmiapuram. Employee safety is a critical component of industrial operations, particularly in sectors like cement manufacturing where workers are exposed to hazardous environments. The objective of this research is to assess the effectiveness and adequacy of safety practices, training programs, use of personal protective equipment (PPE), emergency preparedness, and overall safety culture at the Dalmiapuram plant. The study adopts both primary and secondary data collection methods, including employee surveys, interviews with safety officers, and review of company safety manuals and policies. The findings reveal the strengths and gaps in current safety measures and provide recommendations for enhancing workplace safety standards. This research aims to contribute to the continuous improvement of health and safety practices, ensuring employee well-being and regulatory compliance in industrial settings.
Ethical Implications of AI-Driven Financial Reporting in SMEs: Assessing Impacts on Firm Performance and Accounting Professionalism in Ghana
Authors: Collins Frimpong Kyei
Abstract: There is no question that the widespread adoption of Artificial Intelligence (AI) applications in financial reporting systems poses new uncertainties to ethical standards in place in the Small and Medium Enterprises (SMEs) in developing economies. The paper is a critical analysis of various ethical implications of the adoption of AI-driven financial reporting among SMEs in Ghana, particularly noting the dialectic of technology and conventional accounting professionalism as a part of the financial reporting process. Adopting the perspectives of Stakeholder Theory, Technology Acceptance Model (TAM), and Resource-Based View (RBV), the present research helps question the intricate relationships between the AI integrations, ethical responsibility, and the resulting organizational performance. It becomes clear after the analysis that, though AI technologies have significant potential in terms of improving the reporting efficiency and the ability of organizations to make strategic decisions, they also create critical ethical questions about professional autonomy, transparency of algorithms, and endorsing stakeholders with confidence. The research helps establish the emerging field of AI ethics in the accounting body by contrasting the unique and complex challenges faced by SMEs in Sub-Saharan Africa because of the norms and pressures of resource-shy environments and institutional frameworks that provide a distinct environment in which AI should be implemented. The evidence highlights the urgent need for thorough ethical governance systems capable of balancing technological innovation and traditional standards of the profession and overcoming the local peculiarities of the developing digital economy in Ghana.
Impact Of Training Snd Development On The Employees Of Luxury Retail Outlet.
Authors: proffessor Girish, Hassana Khan
Abstract: The luxury retail industry stands apart due to its commitment to superior customer service, exceptional product quality, and a distinctive shopping environment, all of which drive brand loyalty and reputation. Central to achieving these standards are the employees, whose expertise and engagement are critical in delivering the exclusive experience expected by customers. This study examines the influence of targeted training and development programs on employee performance within luxury retail, analysing how these initiatives contribute to customer satisfaction and organizational success. Through evaluating the effectiveness of these programs, the research provides insights into optimising human resource strategies to bolster employee capabilities, thereby supporting luxury retailers in sustaining their competitive advantage and market presence. Luxury retail does not only constitute luxury watches, luxury cloth, wear or luxury interior designing, et cetera. But it is a very vast topic that has multiple segments into it, to keep it streamlined. In this project report, we would solely be focusing on the goods that are the most sold in luxury sectors such as clothes, watches, et cetera. The luxury retail sector, though niche , is an ever growing market with a large customer base, usually of the rich class people, looking onto the experience primarily over the product or service provided, since the money spent is not a barrier in the transactions. Keeping the same into mind, the training and development of employee should be taken into consideration and this project report will discuss on how the impact elevate is the overall experience of the employees serving in this growing industry.
Impact of Training and Development on the Employees of Luxury Retail Outlet.
Authors: Hassaan Khan
Abstract: The luxury retail industry stands apart due to its commitment to superior customer service, exceptional product quality, and a distinctive shopping environment, all of which drive brand loyalty and reputation. Central to achieving these standards are the employees, whose expertise and engagement are critical in delivering the exclusive experience expected by customers. This study examines the influence of targeted training and development programs on employee performance within luxury retail, analysing how these initiatives contribute to customer satisfaction and organizational success. Through evaluating the effectiveness of these programs, the research provides insights into optimising human resource strategies to bolster employee capabilities, thereby supporting luxury retailers in sustaining their competitive advantage and market presence. Luxury retail does not only constitute luxury watches, luxury cloth, wear or luxury interior designing, et cetera. But it is a very vast topic that has multiple segments into it, to keep it streamlined. In this project report, we would solely be focusing on the goods that are the most sold in luxury sectors such as clothes, watches, et cetera. The luxury retail sector, though niche , is an ever growing market with a large customer base, usually of the rich class people, looking onto the experience primarily over the product or service provided, since the money spent is not a barrier in the transactions. Keeping the same into mind, the training and development of employee should be taken into consideration and this project report will discuss on how the impact elevate is the overall experience of the employees serving in this growing industry.
DOI: http://doi.org/
A STUDY ON GREEN HRM PRACTICES ADOPTION OF INDIAN CORPORATES
Authors: Dr.J.Anudevi, Dr.M.M.Shanmugapriya
Abstract: Green HRM initiatives are an attempt to incorporate environmental management into HRM processes, which is becoming more and more necessary. Green HRM refers to the use of all employee interfaces in a way that supports and upholds sustainable business practices and raises awareness, both of which assist organisations in conducting their operations in an environmentally responsible manner. Therefore, green HRM has two main components: knowledge capital preservation and eco-friendly HR practices. This study's goal is to investigate the state and difficulties of green HRM practices in India, a field that has received little attention. This article focusses on examining the current Green HRM practices that Indian organisations have implemented, as well as their awareness, adoption, and growth rate in the Indian context. The success rate of implementing Green Human is examined in this study. The necessity to investigate green human resource management in developing nations like India is met by this study.
DOI:
Financial Performance and Strategic Impact of Green Business Practices in Indian Hotel Chains: A Commercial Analysis of Energy-Efficient Investments
Authors: Gabriel Rodrigues, Professor Ms. Sushmitha Vincent Chemmannoor
Abstract: This research examines the implementation of green entrepreneurship practices, specifically energy-efficient initiatives, within Indian hotel chains and their impact on business strategy and financial outcomes. The study explores how hotel managers perceive the financial implications of green initiatives, identifies operational challenges in adopting energy-efficient practices, and analyzes the influence of sustainability measures on long-term business strategy. The research reveals that Indian hotel chains are increasingly adopting LED lighting systems, solar water heating, energy management systems, and smart HVAC technologies primarily driven by cost reduction, regulatory compliance, and enhanced brand positioning. While managers generally perceive positive financial outcomes with favorable payback periods, they face significant challenges including high initial capital investment, integration difficulties with legacy systems, and training gaps. The findings indicate that green initiatives are becoming integral to long-term business strategy, transforming hotel operations from mere compliance measures to strategic differentiators that enhance competitiveness and brand value.
A Study on Economic Development of Agro Based Industries in Tiruchirappalli District
Authors: S. Perarasu, Assistant Professor Dr. R. Pasupathi
Abstract: Trichy, a district in Tamil Nadu, India, has long been recognized for its agricultural prowess. Agro-based industries have emerged as a vital component of the district's economy, driving growth, employment, and innovation. This study examines the role of Agro-based industries in Trichy's economic development, focusing on their contribution to GDP, employment generation, and poverty alleviation. Using a mixed- methods approach, combining secondary data analysis with primary data collection through surveys and interviews, this research investigates he impact of Agro-based industries on Trichy's economy. The findings highlight the significance of these industries in promoting economic growth, improving livelihoods, and enhancing the district's competitiveness. The study concludes that Agro-based industries have the potential to transform Trichy's economy, but their growth is contingent upon addressing challenges such as inadequate infrastructure, limited access to credit, and insufficient technological adoption. The research provides recommendations for policy makers, industry stakeholders, and farmers to harness the potential of Agro-based industries and foster sustainable economic development in Trichy.
A Study On Cústomér Satisfaction Towàrds Onliné Shopping Services àt Mußíri Taluk Trichy Díatriçt
Authors: Assistant Professor Mr. V. Selvaraju, Y. Rohini Natchathira
Abstract: Amazon, originally founded as an online bookstore in 1994, has evolved into one of the world's largest e-commerce platforms, revolutionizing the way consumers shop and businesses operate. With a diverse portfolio spanning e-commerce, cloud computing through Amazon Web Services (AWS), digital entertainment, and artificial intelligence, Amazon's influence is profound across various industries. This paper examines Amazon's business model, its competitive strategies, and its impact on the global economy. The study also explores Amazon’s innovation in supply chain management, technological advancements, and sustainability efforts. Furthermore, the paper delves into the challenges Amazon faces, including ethical concerns surrounding labor practices, privacy, and environmental impact. By analyzing these facets, the research aims to offer a comprehensive understanding of Amazon’s role in shaping modern commerce and technology, providing insights into the company’s future trajectory in an increasingly competitive global market. The study focused on the purchasing pattern of the consumers, to evaluate the satisfaction level of services provided by Amazon online shopping, Customer loyalty is usually viewed as the power force of the relationship between the attitude of individual's relative and repeat patronage. Customer can buy anything from online such as books, household's product, toys, hardware and software etc. Moreover, in just few decade the internet has become more popular to Adult and young shopper because the internet offers significant advantages. Customer loyalty is one of the most over used phrases in business today. For fulfilling these objectives descriptive research design has been used. The data from 102 respondents have been collected for the research. Shoppers can visit web site and shop just sitting in form of computer. Ability of the internet contains wide range of collecting information, supplying a service or purchasing a product Amazon should work towards them so that it can increase its customers and finally profit.
Environment Is Our Success For Business
Authors: ramesht0024@gmail.com
Abstract: The concept “Environment is Our Success for Business” posits that a company’s strategic environment—both internal and external—is a core determinant of its performance and sustainability. Internally, a positive culture, effective leadership, and strong person-organization fit foster employee engagement, innovation, and strategic alignment Lumen Learning Externally, businesses operate amid dynamic forces—economic, regulatory, technological, and competitive—that require ongoing analysis (e.g., via PESTEL) and adaptation to thrive . Empirical studies link favorable external conditions to resilience and financial outcomes, highlighting that supportive regulatory environments and resource accessibility enhance innovation and enterprise survival . Additionally, through frameworks like Porter’s hypothesis, environmental stewardship can stimulate cost-saving innovations and competitive advantage ResearchGate Together, these internal and external environmental dimensions create the ecosystem in which sustainable business success emerges. This perspective encourages organizations to deliberately cultivate their culture, invest in ESG practices, and continuously scan and shape their market context.
A Study on Customer Satisfaction towards Smart Phone in Mettupalayam, Trichy(DT)
Authors: A.Keerthana, Assistant Professor Ms. A. Jannathul Firthoes
Abstract: This study investigates consumer satisfaction towards smartphones, focusing on key factors influencing their purchasing decisions and post-purchase experiences. Using a mixed- method approach, a survey was administered to a diverse sample of smartphone users to gauge their satisfaction levels across various dimensions, including performance, design, price, brand reputation, customer service, and features such as battery life, camera quality, and software usability. The findings reveal that performance, camera quality, and brand reputation are the most significant factors driving consumer satisfaction. Price sensitivity was also a notable determinant, especially among younger and budget- conscious users. Additionally, the study highlights a growing preference for eco-friendly and sustainable smartphone options, alongside concerns about data privacy and software updates. The statistical tools used in this study are Simple percentage, Descriptive analysis, Rank analysis, ANOVA, T-test and Regression analysis. The concept of consumer satisfaction has attached much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of various customer satisfaction methods. They are living in world which is totally networked with the communication. With the advent of fast technology, the world has become a global village. Recent developments in mobile technologies have produced a new kind of device, a programmable mobile phone, the smart phone. Generally, smart phone users can program any application which is customized for needs. Furthermore, they can share these applications in online market. Therefore, smart phone and its application are now most popular keywords in mobile technology. The results suggest that manufacturers should prioritize innovation, user- friendly interfaces, and after-sales services to maintain competitive advantage and foster brand loyalty. The study concludes with recommendations for smartphone brands to align product offerings with evolving consumer expectations and preferences, ensuring long-term customer satisfaction and market success.
Assessment of Pollution Levels Using Biomarkers in Callinectes Sapidus from Estuaries in Rivers State, Nigeria
Authors: Doris Ugochi Obinna, Dike, Henry Ogbuagu, Enos I. Emereibeole, Chris Chibuzor Ejiogu
Abstract: The increasing anthropogenic pollution in estuarine ecosystems poses a significant threat to aquatic life and ecosystem health. This study aims to assess the pollution levels in selected estuaries of Rivers State, Nigeria, using biomarkers in Callinectes sapidus (blue crab) as an indicator of environmental contamination. In situ measurements for some water quality variables were made at the sampling locations. 48 female crabs (weight 149.20 ± 0.02 g) harvested for the estimation of biomarker levels. Mean concentrations of Total Petroleum Hydrocarbons (TPHs), Polycyclic Aromatic Hydrocarbons (PAHs), Zn and Cr (Sig. values=0.000 each), Cd, Pb, and Fe (Sig. t-values=0.003, 0.019 & 0.009 respectively) were significantly higher at the impacted than reference locations, while that of Monocyclic Aromatic Hydrocarbons (MAHs) and Fe (Sig. t- values=0.032 & 0.014 respectively) differed seasonally at p<0.05. Though there was no significant difference in accumulations of the heavy metals and hydrocarbons in tissues of the organism, numerical accumulations of Zn (5.73±2.60 µg/g) and TPHs (1.84±1.08 µg/g) were highest in the digestive than the other tissues sampled. Mean levels of Lactate Dehydrogenase (LDH), Alanine Aminotransferase (ALT), Aspartate Aminotransferase (AST), Alkaline Phosphatase (ALP) and Malondialdehyde (MDA) (sig=0.000 each) at the OSD locations, and that of total proteins (Sig. t- value=0.030) in the rainy season were all markedly higher in the organism (p<0.05). Elevated MAHs appeared to induce the production of less ALT (r=-0.584) and AST (r=-0.519), Cr induced the production of less AST (r=-0.513) (p<0.05), while MAHs induced the production of less MDA (r=-0.634) (p<0.01). Lead and PAHs recorded very high Pollution indices (240,000 & 790,000) in sediments, while Zn and TPHs recorded high toxicity quotients of 1.59 and 2.83 in the organism. Allochthonous input of pollutants from petroleum sources into the creek caused biological disruptions, including tissue bioaccumulation and other biochemical disruptions in proteins and enzyme activities of C. sapidus, and these disruptions could rightly infer pollution. Treatment of oily effluents before discharge into the creek is recommended.
Designing Effective Soft Skills Training for Employee Performance Improvement in the Logistics Industry of Pune
Authors: Assistant Professor Priya Borse, Rakesh Patil
Abstract: The logistics industry in Pune has undergone rapid transformation, driven by globalization, technological advancement, and evolving customer expectations. While technical competencies remain fundamental, soft skills have emerged as equally critical for sustaining service excellence and operational efficiency. This study investigates the effectiveness and challenges of soft skills training in Pune’s logistics sector. It aims to evaluate the current state of training programs, assess employee perceptions, and identify gaps between required and existing soft skill levels. A mixed-method approach was adopted, combining qualitative case studies and expert interviews with quantitative surveys from employees and HR professionals in medium to large logistics firms. The analysis revealed that although most organizations offer some form of soft skills training—primarily focused on communication and customer service—the content often lacks industry relevance and practical orientation. Key findings indicate that effective training can lead to a 18–25% improvement in client satisfaction and up to 20% reduction in conflict resolution time, yet time constraints, generic content, and lack of integration with performance systems remain major barriers. Employees reported increased confidence (76%) and better teamwork (68%) following training but expressed the need for more contextual, scenario-based modules. The study concludes that blended learning models, contextual training design, performance-linked outcomes, and continuous feedback mechanisms significantly enhance the impact of soft skills programs. The research offers a framework of scalable, sector-specific recommendations to integrate soft skills into human resource development strategies, positioning logistics firms for improved productivity, service quality, and employee engagement.
A Study On Employee Engagement Strategies In BSNL At Manachanallur
Authors: M.Sowmiya, Miss. A. Saritha
Abstract: Employee engagement refers to the emotional connection and commitment that employees have towards their work, their organization, and its goals. It encompasses their level of dedication, motivation, and satisfaction in their job, as well as their willingness to go above and beyond their basic job responsibilities to contribute to the success of the organization. Taking this into the account a study was done. This study was targeted to identify the level of employee engagement in BSNL. BSNL has played a significant role in connecting people across India and bridging the digital divide, especially in rural and remote areas. It has been instrumental in providing telecom services for government organizations, businesses, and individual customers, contributing to the country's socio-economic development. It is also necessary for taking care of the employees and make them engaged into the work the Research was more confined and found out the strategies used by BSNL for engagement of the employees. The finding of the study shows various thoughts of the employees of the organization in respect of engagement activities, job satisfaction, Incentives and benefits.
DOI:
A Study on the Efficiency of Information Technology Act on Internet Banking Service
Authors: Divya Sethia
Abstract: This paper examines the Information Technology Act, 2000 in India's internet banking industry, focusing on Bengaluru. It evaluates its provisions to address cyber threats, data privacy, and consumer protection. The study also investigates consumer awareness and perceptions of the Act's effectiveness. It suggests improvements to enhance legal and institutional responses to digital banking challenges.
A STUDY ON CUSTOMER SATISFACTION FOR PRIMARY AGRICULTURAL CO-OPERATIVE CREDIT SOCITIES, TANDALAI, TRICHIRAPALLI
Authors: Dr.L.Sujatha
Abstract: This study examines customer satisfaction levels in Primary Agricultural Co-operative Credit Societies (PACCS) at Tandalai, Trichirappalli. PACCS play a vital role in delivering financial services to rural farmers by providing timely and affordable credit. The objective of this research is to assess the quality of services rendered, customer expectations, satisfaction levels, and challenges faced by members. Using a structured questionnaire, data was collected from a representative sample of customers and analyzed through statistical tools to understand satisfaction trends and service gaps. The findings reveal key factors influencing satisfaction, including interest rates, accessibility of loans, staff behavior, and transparency. The study concludes with recommendations for improving service delivery, ensuring better financial inclusion and enhanced customer satisfaction in rural co-operative credit institutions
DOI:
Sustainable IT Waste Management In Indian Public Organizations: Challenges And A Proposed Departmental Assessment Model (A Case Study Of Karnataka, Maharashtra, And Telangana)
Authors: Elduri Hari Pratap
Abstract: The escalating global challenge of e-waste, driven by rapid technological advancements and increasing consumption, poses significant environmental and health risks. In India, a major contributor to global e-waste, the public sector presents a unique and critical context for sustainable IT waste management due given its vast procurement scale and inherent operational complexities. This paper aims to meticulously identify and analyze the pervasive challenges encountered by public organizations in selected Indian states—Karnataka, Maharashtra, and Telangana—in effectively managing their IT waste. Leveraging a qualitative, multi-case study approach, involving semi-structured interviews with key departmental stakeholders and comprehensive document analysis, the study uncovers critical gaps in awareness, infrastructure, policy implementation, and budgetary allocation. Drawing upon these empirical findings, and informed by over two decades of professional experience in IT and Public Governance, a novel and pragmatic Departmental Assessment Model is proposed. This model offers a structured framework for public departments to evaluate their current IT waste management practices, identify areas for improvement, and ensure greater compliance and sustainability. The research contributes significantly to the body of knowledge on e-waste management in developing nations and provides actionable recommendations for policymakers and public administrators to foster a more circular and responsible approach to IT asset lifecycle management in India.
DOI:
The Economic Implications Of Digital Currencies On Cross-Border Transactions
Authors: Gayatri Dilip Gohil
Abstract: This research paper examines the transformative impact of digital currencies on cross-border transactions and the broader implications for the global economic landscape. The study analyzes both cryptocurrency-based solutions and Central Bank Digital Currencies (CBDCs), evaluating their potential to reduce transaction costs, increase speed, and improve financial inclusion. Through quantitative and qualitative analysis, the paper demonstrates that digital currencies could reduce cross-border transaction costs by up to 60% and settlement times from days to minutes. However, these benefits must be weighed against regulatory challenges, volatility concerns, and potential disruptions to traditional financial intermediaries. The findings suggest that a hybrid approach combining regulated digital currencies with existing financial infrastructure may provide the optimal path forward for cross-border payment innovation
The Impact Of The USA On Indian Exports: An Empirical Analysis
Authors: Gayatri Dilip Gohil
Abstract: This paper examines the multifaceted relationship between the United States and India's export sector through empirical analysis of trade data from 2000-2024. Using multiple regression models and time-series analysis, we investigate how various US economic indicators, policy shifts, and bilateral agreements have influenced the volume, composition, and growth trajectory of Indian exports. Our findings indicate a strong positive correlation between US GDP growth and Indian export performance, with certain sectors demonstrating higher elasticity to US economic cycles. The research also identifies significant structural shifts in the trade relationship following key events such as the 2008 global financial crisis, the 2017-2019 trade tensions, and the COVID-19 pandemic. We conclude that while US-India trade relations have evolved toward greater integration and complexity, Indian export vulnerability to US economic fluctuations persists, suggesting the need for strategic diversification while maintaining the vital US market access.
Effect of Social Media Marketing on Brand Awareness: A Case Study of Ime Motors Pvt. Ltd. (Ashok Leyland, Panipokhari, Kathmandu)
Authors: Sumit Pandey
Abstract: This study explores the impact of social media marketing on brand awareness, focusing on IME Motors Pvt. Ltd., a growing automotive company in Nepal. In the digital age, businesses are increasingly turning to social media platforms to reach their target audience, build brand identity, and promote customer engagement. The study aims to examine how social media content, platform usage, and user interaction contribute to consumer awareness and perception of the IME Motors brand. The research follows a descriptive design, relying on primary data collected through structured questionnaires distributed to social media users familiar with IME Motors. A total of 120 valid responses were analyzed. The questionnaire included demographic information and a series of Likert-scale statements assessing users’ opinions on the usefulness, attractiveness, and effectiveness of IME Motors’ social media content. The platforms primarily considered in the study include Facebook, Instagram, and YouTube, which are among the most popular in Nepal. Findings from the analysis indicate that social media plays a significant role in shaping brand awareness. A notable 59.2% of respondents were aware of IME Motors' presence on social media, and 35.8% mentioned they first learned about the brand through these platforms. The majority of users agreed that social media marketing makes the brand more visible and helps them understand the company's offerings better. Furthermore, 65.8% of participants believed that social media helps build stronger brand awareness, while 60.8% stated they are more likely to consider IME Motors after seeing social media advertisements.The study also revealed that visually appealing and informative content enhances customer engagement. Respondents found the content provided by IME Motors to be useful and relevant, and many expressed a willingness to recommend the brand based on their online experience. While direct conversion actions such as visiting the showroom or making a purchase were less frequent, about 24.2% of respondents had contacted or visited a showroom after seeing a post or ad online, indicating a measurable impact on consumer behavior.Despite the positive findings, the study acknowledges several limitations. These include a relatively small sample size, limited geographic coverage, and reliance on self-reported data. In addition, the research focused on only a few major platforms and did not track long-term behavioral outcomes or compare IME Motors' performance to that of competitors.In conclusion, the research supports the hypothesis that social media marketing significantly contributes to brand awareness for IME Motors Pvt. Ltd. The study recommends that the company continue investing in engaging content, platform-specific strategies, and active customer interaction. By doing so, IME Motors can strengthen its digital presence and build a more recognizable and trustworthy brand in the competitive automotive market of Nepal. This study provides valuable findings for marketers, business managers, and researchers interested in the role of digital media in brand development. Future research could expand on this work by including more diverse regions, using larger samples, and applying advanced data analysis techniques to assess long-term impact and return on investment.
The Role Of Cash Flow Management And Its Impact On Firm Performance – Impact Of Cash Flow Measures And Metrics On Firm Financial Performance, Exploring Both The Short-term And Long-term Capital Requirements.
Authors: Kaushik Belpu
Abstract: This research paper examines the role of cash flow management in enhancing firm performance, focusing on its impact on short-term liquidity and long-term capital requirements. Key cash flow metrics, such as Operating Cash Flow (OCF), Free Cash Flow (FCF), and Cash Conversion Cycle (CCC), are examined using quantitative and qualitative analyses. The findings show that efficient cash flow management can significantly improve a firm's resilience, operational stability, and investor appeal, driving both short- and long-term success.
A Review On Factors Influencing Consumer Purchase Decision On Instagram
Authors: Assistant Professor M.Nithyalakshmi, Assistant Professor Dr. K. Murugan
Abstract: The rapid growth in the usage of social media has paved way to the marketers to engage with people easily. Instagram is the most scrolled social media platform compared to others, thus making it an attractive online venue to market products. This paper studies the influence of social media marketing on consumer’s purchase decision. Brand trust, brand awareness, interaction and emotional attachment were the major influencing factors of the consumers purchase decisions. The objective of the paper is to study the relationship between the social media marketing and its influence on the consumers purchase decision. It is an empirical study, where the data is collected through a structured questionnaire and circulated through survey method. Purposive sampling method is used to collect data as the respondents are Instagram users. The paper concludes that, there is a positive relationship between brand trust, awareness and emotional attachment on consumers purchase decision on Instagram.
DOI: http://doi.org/10.5281/zenodo.16911006
Bridging The Digital Divide: Strategies For Enhancing ICT Accessibility And Inclusion In Rural Sierra Leone
Authors: Abdul sorie kamara
Abstract: Sierra Leone, despite progress in national development, continues to experience a significant digital divide between its urban and rural populations. This divide restricts access to Information and Communication Technology (ICT), thereby hindering socio-economic growth and equitable development in rural areas. This paper examines the multifaceted barriers to ICT accessibility in rural Sierra Leone, including technological limitations, economic constraints, cultural resistance, and low literacy rates. Through a comprehensive literature review, the study contextualizes these challenges within both global and local frameworks, drawing comparisons with successful initiatives in other developing countries. An assessment of the current ICT infrastructure highlights the gaps in internet connectivity, mobile network penetration, and public access points in rural regions. Additionally, the paper reviews ongoing government and non-governmental efforts aimed at bridging the digital divide, evaluating their effectiveness and sustainability. Building on these insights, the study proposes strategic interventions to enhance ICT accessibility and inclusion, such as expanding broadband and mobile network coverage, implementing affordability programs, and developing targeted education and training initiatives. Case studies from both international and local contexts illustrate successful models that have effectively addressed similar challenges, offering valuable lessons for Sierra Leone. The paper concludes with policy recommendations emphasizing the need for a coordinated approach involving government, private sector, NGOs, and rural communities to foster an inclusive digital ecosystem. By addressing these barriers and implementing strategic solutions, Sierra Leone can leverage ICT to drive rural development, improve educational and healthcare outcomes, and stimulate economic empowerment.
Leveraging Digital Governance For Sustainable Development In Sierra Leone: Strategies, Impacts, And Future Pathways
Authors: Abdul sorie kamara
Abstract: Sierra Leone, a West African nation striving for sustainable development, faces numerous socio-economic challenges, including high poverty rates, inadequate infrastructure, and limited access to essential services. This paper explores the role of digital governance as a transformative tool for fostering sustainable development in Sierra Leone. By examining national digital strategies and the key components of digital infrastructure, the study highlights initiatives aimed at enhancing digital accessibility, particularly in rural and underserved areas. The impact of digital governance is assessed through its transformation of public service delivery, economic empowerment, and the enhancement of transparency and accountability within the government. Case studies illustrate significant improvements in sectors such as healthcare, education, and public administration, demonstrating the potential of digital platforms to drive efficiency and inclusivity. However, the implementation of digital governance is impeded by infrastructural limitations, low digital literacy, and cybersecurity risks. To address these barriers, the paper proposes strategic recommendations, including the integration of emerging technologies like artificial intelligence and blockchain, capacity building, fostering public-private partnerships, and ensuring inclusive access to digital resources. These recommendations aim to scale digital governance initiatives, ensuring their sustainability and effectiveness in promoting equitable growth. The study concludes that leveraging digital governance is essential for Sierra Leone to overcome its developmental challenges and achieve long-term sustainable growth. Future research directions are suggested to further explore the long-term impacts and optimize digital governance strategies.
Seismic Performance Of Reinforced Concrete Frames With Dampers
Authors: Assistant Professor Dr B Raghunathreddy, Assistant Professor P. Sudheer Kumar, Assistant Professor P.V Nagaraju, Assistant Professor N Prem Kumar
Abstract: The seismic performance of reinforced concrete (RC) frames is crucial for ensuring structural safety in earthquake-prone regions. Traditional RC frames often suffer severe damage during seismic events due to their brittle failure modes and inability to dissipate sufficient energy. In recent years, structural dampers have emerged as an effective method to enhance seismic performance by reducing vibration responses and increasing energy dissipation. This paper investigates the role of passive dampers, particularly viscous and friction dampers, in improving the seismic performance of RC frames. Analytical and experimental studies are reviewed, along with numerical simulations, to evaluate the reduction in displacement, inter-story drift, and base shear. The paper concludes that the integration of dampers significantly improves the resilience of RC frames, offering a cost-effective retrofitting solution for existing structures
DOI: http://doi.org/10.5281/zenodo.16926193
The Stochastic Backbone: A Unified Framework For Risk Management In The FinTech Industry
Authors: Mollah Mohammad Mahabubuzzaman
Abstract: The FinTech industry, which works mainly with digital tools, deals with a lot of transactions and new financial products.This environment brings a number of different and complex risks. Traditional risk management methods, which are based on fixed predictions, are often not enough to handle the unpredictable nature of these digital systems. This paper argues that using stochastic finance gives the best foundation for a strong, consistent, and forward-thinking risk management system in the FinTech industry. We show how tools like Geometric Brownian Motion, Poisson processes, Monte Carlo simulations, and machine learning to spot unusual activity can be used in six main risk areas: credit card fraud, market risks, money liquidity issues, IT and operational problems, transaction risks, and stopping money used for terrorism. We also look at how it helps with keeping enough cash on hand. The study shows that using a stochastic approach is not just helpful but necessary for FinTech companies to handle uncertainty, follow rules, stay stable, and build a lasting competitive edge.
From Risk To Resilience: Mastering Warehouse Safety And Compliance
Authors: Justin Paul Iacouzzi
Abstract: Warehouse safety plays Vital a fundamental role in protecting the health and well-being of employees while also ensuring compliance with legal regulations and supporting the continuous flow of operations. Warehouses are dynamic environments where heavy materials are frequently moved, machinery is operated, and tight schedules require consistent productivity. These factors naturally give rise to numerous hazards that, if not prevented, can lead to serious injuries and costly disruptions. The establishment of a comprehensive safety program extends beyond merely following rules; it cultivate a proactive culture focused on identifying potential risks before they manifest as incidents. Effective safety measures include frequent training tailored to emerging risks, clear communication of safety expectations, and regular updates to protocols reflecting current regulatory standards and industry best practices. Providing employees with proper personal protective equipment and preparation for emergency scenarios are critical elements that contribute to safer workplaces. Not only do strong safety programs reduce the frequency and severity of injuries, but they also enhance employee morale by creating a work environment where individuals feel valued and secure. Furthermore, organizations benefit from reduced downtime, lower workers’ compensation costs, and increased operational resilience. Recent statistics underscore the urgency of prioritizing warehouse safety. The warehousing sector experiences injury rates higher than many other industries, with common incidents involving strains, falls, and equipment-related accidents. These trends highlight the need for advanced safety strategies, including ergonomic improvements and integration of technology such as IoT sensors and automation, to mitigate risks effectively. As workforce demands grow and warehouse operations become more complex, embedding safety into every aspect of daily work ensures sustainable productivity and long-term business success.
DOI: https://doi.org/10.5281/zenodo.16958805
Role Of Dummies In Logical Decision Making In Complex Scenarios Of Operations Research
Authors: Dr. Gagandeep Singh
Abstract: In order to use any mathematical or statistical techniques, categorical or ordinal data that lack analytical characteristics are coded or transformed to dummy numbers. It is regarded as a crucial instrument for analytical purposes. It bridges the gap between variables that aren't numerical and those that are. In one way or another, dummies are used by various data analysts, researchers, economists, students, or teachers who work with data. Inaccurate inferences may be reached if these are not coded or handled carefully. It is impossible to overlook the significance of dummies in the fields of operation research, statistics, and statistical analysis at both the descriptive and inferential levels.
DOI: https://doi.org/10.5281/zenodo.17017832
Prospective Avenues Of Tourism Development In The Economy Of Punjab
Authors: Dr. Gagandeep Singh
Abstract: Tourism is the main revenue source for modern economies and Indian tourism cater to largest number of Tourists from abroad as well as domestic visitors thus contribute to major revenue generation source for different states of India. Punjab comprises of rich culture and heritage. Its location is remarkable for make linkage to Jammu and Kashmir and Himachal Pradesh Tourism. Gradually its share of tourism has increased in last many years. Huge investment in developing infrastructure, marketing and publicity has led to increase in visitors’ attraction towards different monuments, historical and religious visits. Almost in previous decade number of visitors have doubled leading it to 9th ranked state in India for Tourism Industry. Several places are having potential and many more efforts are required to improve tourism industry for development of state as well as for increasing employment opportunities for people living in Punjab. Present Paper focus at different potentials, and suggestive measures to increase revenue of Punjab through developing unexplored areas for Tourism
DOI: https://doi.org/10.5281/zenodo.17019376
Goods And Services Tax On Religious And Charitable Institutions
Authors: Dr. Gagandeep Singh
Abstract: – Compared to the pre-GST tax regime, different business organizations have encountered distinct challenges since the implementation of the Goods and Services Tax. As per Bibliometric Analysis with VOS Viewer software, it has been found that research on religious and charitable institutions has declined, indicating a need for further research. Contrary to it studies related to Sikh religion has been increased during last eight years. Present paper has been focused upon different conflicts raised by different institutions in these regards and clarifications made by different notifications from time to time by Government.
DOI: https://doi.org/10.5281/zenodo.17019885
Resurgence Of Indian Educational Systems And Knowledge_747
Authors: Professor Dr. Sanjay Maheshwari
Abstract: This study explores the revolutionary comeback of the Indian educational system, following its development from historical foundations to modern innovations. The research takes a multifaceted method to investigate important aspects of this comeback, including technology integration, cultural revitalization, and legislative changes. The primary function of government efforts and policy changes in transforming the Indian education system is examined in the first part. The study examines the National Education Policy (NEP) and its consequences, emphasizing the coordinated attempts to update curricular frameworks, encourage diversity, and cultivate a comprehensive learning environment. The evaluation also takes into account the inclusion of skill development, vocational training, and a renewed focus on innovation and research. In the second part, the influence of digital tools, online resources, and virtual learning environments is examined as part of the investigation of the integration of technology in education. In addition to highlighting the role that e-learning plays in democratizing education and reducing gaps between urban and rural areas, the article evaluates how well technology interventions improve accessibility, flexibility, and the general caliber of learning opportunities. This study article concludes by synthesizing data to provide a thorough account of the revival of Indian educational systems and knowledge. Through an analysis of policy dynamics, technology advancements, and cultural reawakening, the research adds to a more comprehensive understanding of the complex changes influencing education in India going forward. These developments have far-reaching effects that go beyond national boundaries, providing insightful information for the development of international educational discourse and policies
Effect Of Social Media Usages Before Bedtime On Sleep Latency And Quality
Authors: Dr. Sagar Bayaskar
Abstract: Background: Social media engagement before bedtime is increasingly common young adults and may disrupt sleep onset and quality through cognitive stimulation and light exposure. Aim: To examine the association between pre-sleep social media usage duration and sleep latency, sleep quality, and next-day alertness. Methods: Thirty-five young adults (18 males, 17 females; 18–40 years) were interviewed regarding their bedtime social media use, sleep pattern, and perceived restfulness. Participants were grouped into low-use (<30 min), moderate use (30-60 min), and high use (>60min) categories. Results: High use participants (n=14; 40%) reported significantly longer sleep latency (mean 38.5 min) and more frequent awakening compared to low- use participants (n=9; mean 14.2 min latency. Moderate and high use groups reported lower sleep scores and greater morning fatigue. Conclusion: Excessive social media use before bedtime is linked to delayed sleep onset and poorer sleep quality. Limiting screen exposure may improve sleep outcomes.
DOI: https://doi.org/10.5281/zenodo.17036534
E-commerce Vs. Traditional Retail In India: A Comparative Study Of Economic Impact And Consumer Behaviour
Authors: Associate professor Dr. Shubham Tayal
Abstract: The rapid growth of e-commerce has significantly transformed the retail landscape in India, posing both opportunities and challenges for traditional retail businesses. This paper examines the impact of e-commerce on traditional retail businesses by analyzing market trends, consumer behaviour, and economic contributions. Comparative tabular and statistical data highlight the advantages and disadvantages of both formats, concluding with actionable recommendations for traditional retailers to adapt and thrive in this evolving market
DOI: http://doi.org/10.5281/zenodo.17060321
Artificial Intelligence In ERP Inventory Management: Transforming Supply Chain Agility And Efficiency
Authors: Sagar Gupta
Abstract: The integration of artificial intelligence (AI) into enterprise resource planning (ERP) systems represents a transformative advancement in inventory management. This paper explores AI-enabled ERP modules' roles in demand forecasting, stock optimization, and supply chain responsiveness, with reference to case studies from Zara and Amazon, as well as insights from healthcare institutions. Using a conceptual research framework and enriched scholarly citations, this study highlights efficiency gains, operational challenges, and organizational implications of AI adoption in ERP. Findings suggest AI-driven techniques enhance decision accuracy, cost efficiency, and operational agility, though technical, cultural, and ethical challenges persist. Future research directions include deep and reinforcement learning, IoT integration, and responsible AI governance.
Investors Perspectives On Electric Vehicle (EV) And Allied Industry: An Exploratory Research In Mumbai City
Authors: Professor Dr. Ravikiran Garje, Ms. Urvi Samant
Abstract: This study explores investors' perspectives on investing in the Electric Vehicle (EV) and allied industry. Key findings indicate that financial advisors and social media influence investment decisions, with investors prioritizing long-term strategies driven by ESG concerns, industry growth potential, and government policy support to industry. However, a survey of 164 respondents revealed that 113 are not investing in the EV industry, citing high buying costs of EV, lack of stability amongst EV producing companies, and low returns to the companies leading to loss to investors as well. Despite 52% acknowledging potential better earnings, respondents rated India's EV policies, PLI-ACC & PLI Auto schemes, and financing models in comparison to other nations as merely "adequate". But investors investing in EV and allied industry have optimistically strong evaluation for financing models in India in comparison to other nations. Suggestions included improving quality, services, and infrastructure, making EVs more affordable, and promoting eco-friendly and cost-effective solutions to drive investment and adoption in the EV sector. Awareness campaigns are also recommended to enhance market reach and attract further investment.
DOI: https://doi.org/10.5281/zenodo.17099564
Effect Of Packaging On Sale Of Goods And Services
Authors: Divya Singh
Abstract: The rise of social media influencers has transformed the marketing landscape for startups in Nigeria. This study examines the role of crowdfunding as a marketingfinance tool for startups among social media influencers in NorthCentral Nigeria. Utilizing a survey of 300 social media influencers, the study employs moderated regression analysis to test three hypotheses. Results indicate that crowdfunding significantly influences startup visibility (β = 0.487, p < 0.001) and financial support (β = 0.392, p < 0.001). Moreover, the presence of a strong social media following moderates the relationship between crowdfunding and startup success (β = 0.215, p < 0.01), enhancing the overall model fit (R² = 0.765). The findings underscore the potential of crowdfunding as an effective tool for marketing and financing startups in the digital age. Recommendations include developing training programs for influencers on effective crowdfunding strategies and enhancing regulatory frameworks to support crowdfunding initiatives
The Impact Of Knowledge Management On Academic Excellence And The Suitability Of SPPU Management Institutes
Authors: Professor Kritika
Abstract: This letter examines the important role of knowledge management (KM) practices in increasing educational excellence, which focuses a special focus on management institutes affiliated to Savitribai Phule Pune University (SPPU). Studies show that core KM procedures – knowledge building and acquisition, storage and organization, sharing and transfer, and application – training, research and innovation, and contact to improve institutional results in innovation, and graduate success. Drawing on recent India-centric studies, we develop an ideological structure that combines KM practices with an average indicators of educational quality and institutional stability. Framework emphasizes that academic excellence is no longer operated only by traditional education, but an institution's ability to systematically capture, management and enforce knowledge resources. For example, faculty foster collaborative research to share knowledge between cooperative research, while digital repository and knowledge database increase access to students. Similarly, the application of knowledge through case-based teaching, industry projects and innovation laboratories strengthens graduation employment and institutional reputation.We propose a practical evaluation rubric for management institutes affiliated with SPPU in order to implement these insights. People (faculty efficiency, student engagement, leadership support, and procedures), procedures (standardized academic and research practices, collaborative platforms), and platforms (digital infrastructure, learning management and analysis equipment) comprise the KM Rubric's three dimensions of maturity. In order to evaluate the institution's current position and identify areas for improvement, this comprehensive strategy provides concrete benchmarks. Evidence of Indian higher education highlights that institutions adopting structured KM practices are a notable improvement in student learning results, faculty satisfaction and organizational performance. Existing resources like the digital library, online teaching platforms, and centralized academic databases provide a favorable foundation for KM adoption in the SPPU reference. To share governance structures, knowledge, and target promotion in data-operated decision making, faculty encouragement is, however, required. The SPPU institute will be able to make knowledge management (KM) a strategic driver of academic excellence and longevity by strengthening these enablers. This paper highlights how important powerful powerful know-how control implementation is for the continuing competition, creativity and social relevance of SPPU-normal manipulate establishments? by way of such as the know-how management (KM) in its academic and administrative systems, such institutions can acquire excessive great outcomes and align more intently with global standards of excellence.
DOI: https://doi.org/10.5281/zenodo.17078425
Optimizing Financial Security For Customer Card (Visa / Master/ATM): Decision Intelligence For Fraud Mitigation Using Dynamic Decision Networks And Reinforcement Learning.
Authors: Mollah Mohammad Mahabubuzzaman
Abstract: Credit card fraud is a growing threat to the global financial system, resulting in huge financial losses and eroding trust in digital payments. Traditional fraud detection methods – including legacy rule-based systems and traditional machine learning models – have serious limitations in adapting to new fraud tactics, reasoning under uncertainty and optimizing sequential decision making. This paper introduces a new integrated framework that combines Dynamic Decision Networks (DDN), Bayesian inference and Reinforcement Learning (RL) to address these challenges. I reformulate fraud detection as a sequential decision making problem under uncertainty where each transaction is evaluated in its temporal context using an adaptive policy that maximizes long term expected utility. Mathematical foundations are rigorous while experimental results on real world datasets show 99.99% detection rate with minimal false positives – far better than state of the art. This work sets a new standard for financial security systems that balance protection and customer experience
DOI: http://doi.org/10.5281/zenodo.17083615
Performance Evaluation Of Mutual Funds By Using DEA Technique
Authors: Dr. M.Sravani, B. Kalyan Kumar
Abstract: Mutual funds remain a preferred investment avenue for both retail and institutional participants, offering an effective balance between risk and potential return. Evaluating their performance is vital, as it equips investors with the insight required for sound decision-making. This research applies Data Envelopment Analysis (DEA) as an innovative non-parametric technique to measure the efficiency of selected mutual funds. By adopting this framework, the study provides a comprehensive view of how effectively these funds manage the trade-off between risk and reward, thereby offering valuable guidance to prospective investors.
DOI: https://doi.org/10.5281/zenodo.17085646
A Study On Worklife Among Women Entrepreneurs
Authors: S. Jayakeerthana, T. Sri Varshini, V.Karthi
Abstract: Quality of Work Life (QWL) has emerged as a critical factor in fostering productivity, job satisfaction, and personal well-being. Among women entrepreneurs, QWL holds particular significance as they often balance the dual responsibilities of managing business ventures and fulfilling family or social roles. This study explores the dimensions of quality work life among women entrepreneurs, focusing on factors such as work–life balance, autonomy, social support, financial stability, health, and professional growth. The findings highlight that while entrepreneurship offers women greater flexibility, independence, and a sense of empowerment, challenges related to time management, stress, and limited access to resources persist. Enhancing QWL through supportive policies, skill development, and networking opportunities can not only improve women’s entrepreneurial success but also contribute to inclusive economic development
Children’s Influence On Parental Purchase Attitudes And Buying Behaviour: An Empirical Study
Authors: Professor Dr. T. Vasumathi, M.K.Dharshini, K.Dhanuskumar
Abstract: Children are widely recognized as one of the most influential consumer groups in family purchase decisions, and their impact cannot be overlooked. Not only do they significantly shape parental buying behaviour in the present, but they also represent the adult consumers of the future. This study aimed to analyze the various sources of children’s influence on parental purchase attitudes and buying behaviour, to examine both the positive and negative effects across product categories, and to assess the extent of this influence. Data were collected from 522 parents of children studying in select private matriculation schools in Coimbatore using a structured questionnaire. Findings revealed that children exerted a strong positive influence on food product purchases, while parents reported a predominantly negative influence in the case of cosmetic products. The study further showed no significant relationship between the parents’ role in taking children on outings and their purchase attitudes; however, a clear association was observed between outings and parental buying behaviour. Moreover, differences were identified between the frequency of outings and the degree of children’s influence, indicating a strong impact. Results also highlighted that purchase attitudes and buying behaviour vary significantly depending on the type of product purchased for children. In particular, children were found to exert higher influence on the purchase of cosmetics and stationery compared to other product categories.
Developing Strategy To Adoption Electronic Commerce By Small And Medium-sized Enterprises In Countries: A Review Of The Literature
Authors: Walid Qassim Qwaider
Abstract: This study investigates whether the barriers identified in early e-commerce research differ from those found in more recent studies, and whether the categorization of these barriers has evolved over time. To achieve this objective, a comprehensive literature review was conducted, drawing from a representative sample of the most frequently cited works in the field. The findings reveal that, although the list of challenges hindering SMEs from adopting e-commerce appears extensive, the fundamental issues have remained largely consistent since the emergence of e-commerce technologies. The key implication of this research is that scholars should move beyond repeatedly identifying these barriers and instead focus on developing actionable strategies to help SMEs overcome them and fully leverage the benefits of e-commerce. This paper explores the challenges associated with e-commerce adoption in SMEs and offers practical recommendations for effective adoption and implementation strategies.
DOI: http://doi.org/10.5281/zenodo.17112764
Impact Of Gats On The Telecommunications Sector Of India
Authors: Itika Majumder
Abstract: The role of telecommunications in economic development, although recognized since long ago, has gained focused attention only in the past two decades. Technological developments and growth in telecommunications and computation have been the drivers for economic liberalization and globalization. The introduction of competition in the provision of telecommunications services, once considered a natural monopoly, led to dramatic reduction in the pricing of these services. This is one of the main reasons for the expansion of the knowledge-based services sector in which India enjoys a competitive advantage.
DOI: https://doi.org/10.5281/zenodo.17140547
Understanding The Role Of Sales Promotion In The Marketing Mix Of Housing Companies: Evidence From Pune Region
Authors: Assistant Professor Dr.Vaishali D Nikam
Abstract: This study examines the role and effectiveness of sales promotion within the marketing mix of housing companies operating in Pune, India. Using a mixed-method approach that combines descriptive demographic analysis (N = 125), inferential hypothesis testing (Chi-square; ANOVA), and a focused case study review of promotional tactics, the research explores how promotion type influences lead generation and sales conversion. Results indicate that promotion type is significantly associated with lead generation (χ² = 12.47, df = 6, p = 0.05) and that digital promotions are significantly more effective than traditional promotions at driving property sales (F = 9.62, p = 0.002). Demographic analysis shows a market dominated by younger, mid-career professionals with middle incomes and high online engagement, suggesting the necessity of digital, platform-specific promotional tactics. Implications for housing marketers and recommendations for integrating promotions into the marketing mix are discussed.
DOI: https://doi.org/10.5281/zenodo.17121047
Implementation Strategic To Adopting Electronic Health Record (EHR) In U.S. Hospitals
Authors: Walid Qassim Qwaider
Abstract: Electronic Health Records (EHRs) hold promise for improving care quality and reducing costs in the U.S. healthcare system. Despite this potential, many hospitals struggle with adoption due to challenges such as inconsistent standards, limited funding, poor interoperability, and low physician engagement. Adoption has also been slowed by misaligned incentives, financial constraints, and uncertainty around the reliability and value of EHR solutions. This paper reviews EHR implementation across U.S. hospitals, clarifies key concepts, and explores common barriers. Drawing from both academic and commercial development experiences, we offer practical recommendations to support broader adoption—including financial incentives, standardization efforts, enabling policies, and targeted education and outreach for healthcare providers and patients.
DOI: https://doi.org/10.5281/zenodo.17120310
The Influence Of Transformational Leadership On Employee Engagement In B2B Service Industries
Authors: Hetal Ashok Patel
Abstract: Leadership continues to occupy a central place in organizational studies because of its capacity to shape not only strategic direction but also the daily lived experience of employees. In the twenty-first century knowledge economy, the connection between leadership and employee engagement has become a decisive factor in determining organizational competitiveness. This research examines the relationship between transformational leadership and employee engagement in Business-to-Business (B2B) service industries, where human capital and client relationships form the foundation of long-term success.Drawing on transformational leadership theory as articulated by Burns, Bass and Avolio and employee engagement frameworks developed by Kahn and Schaufeli, the study explores how the four dimensions of transformational leadership idealized influence, inspirational motivation, intellectual stimulation and individualized consideration contribute to the three dimensions of engagement: Vigor, dedication and absorption. The study adopts a mixed-methods design, employing survey data collected through the Multifactor Leadership Questionnaire (MLQ) and the Utrecht Work Engagement Scale (UWES), alongside qualitative interviews to provide depth and contextual richness. For methodological illustration, a simulated dataset of 300 respondents from logistics, IT services, consulting and outsourcing firms was analysed using descriptive statistics, reliability testing, correlation, regression and structural equation modelling. The results suggest that while transformational leadership overall has a positive association with engagement, two dimensions idealized influence and intellectual stimulation are particularly influential in B2B contexts, while inspirational motivation and individualized consideration appear weaker predictors. Qualitative interviews reinforced these findings as employees highlighted the importance of trust, integrity and intellectual challenge in their work environments. The study contributes theoretically by extending the leadership–engagement linkage into B2B service industries, where the dynamics differ from healthcare, education or manufacturing contexts often studied previously. Practically, it offers guidance to HR managers and organizational leaders in designing leadership development programs that emphasize ethical role-modelling and innovation, while also addressing systemic factors such as workload and recognition to close the engagement gap. Ultimately, the study underscores that while leadership is a powerful antecedent of engagement, it must be integrated within broader organizational systems to achieve sustainable results.
Cryptocurrency And Blockchain In Financial Reporting: Potential And Risks – A Comprehensive Analysis
Authors: Associate Professor Dr. Shubham Tayal
Abstract: Cryptocurrency and blockchain technology have revolutionized the financial landscape, introducing decentralized and transparent mechanisms for transactions and data recording. This paper explores the potential applications and associated risks of cryptocurrency and blockchain in financial reporting. It provides a comprehensive analysis of the implications for stakeholders, regulatory challenges, and prospective advancements. Through a comparative study and statistical analysis, this research identifies critical areas of impact, enabling the formulation of actionable recommendations for integrating blockchain into financial reporting frameworks.
DOI: https://doi.org/10.5281/zenodo.17131264
A Comparative Study Of Risk Parity Vs Traditional Allocation Strategies In Emerging Markets
Authors: Harshvardhan kuldeep pandey
Abstract: This research paper investigates the comparative performance of Risk Parity and Traditional Allocation approaches in emerging markets, with India and Brazil being the primary countries of focus. Although conventional approaches like the 60/40 equity-bond strategy are prevalent, they do not account for risk contribution as the governing philosophy. Risk Parity, however, distributes capital equally across all asset classes based on their risk contribution, providing a volatility-nimble approach. The research utilizes 2012-2024 historical returns and builds back-tested portfolios for the two strategies based on equities, bonds, and commodities. CAGR, Sharpe Ratio, volatility, and peak drawdown are used to measure each strategy's performance. The aim is to determine if Risk Parity delivers better risk-adjusted returns in politically risky, currency-volatile, and asymmetric growth in economies. Early evidence indicates Risk Parity provides more consistent performance in crisis times but lags in high-growth market booms. The article seeks to offer useful advice for institutional investors looking for portfolio resilience in emerging markets
DOI: https://doi.org/10.5281/zenodo.17142136
Talent Flow At Shadowfax: Investigating The Recruitment Pipeline And Attrition Challenges
Authors: Megha VB
Abstract: This research looks at the recruiting pipeline and attrition issues of Shadowfax Pvt. Ltd., a renowned logistics firm in India. The study uses a descriptive research approach utilizing questionnaires, interviews, and secondary data to examine how recruiting procedures impact employee turnover. The findings show that irregular recruiting methods, low technology use, and high attrition among delivery partners have a major influence on productivity and costs. The study indicates that standardizing recruiting, improving retention techniques, and utilizing HR analytics may improve workforce stability and organizational growth.
