International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Mr. R. Nagarajan Abstract: In today's competitive market environment, business analysis has developed into a necessity beyond just describing reports to becoming a strategy for data-driven decision making. This…
Authors: Dr. D. Hemalatha, Dr. Sayantani Chakraborty Abstract: Given rising environmental awareness among consumers, in addition to increased regulation, organizations need to adopt sustainable approaches in their marketing strategies. This…
Authors: Dr. Sayantani Chakraborty, Dr K Phalguna Rao Abstract: This research paper explores the effect of purposeful branding on developing consumer advocacy among Generation Z consumers. Being digital natives and…
Authors: Dr. R. Abirami, Bharti Sharma Abstract: The incorporation of AI in online shopping has greatly influenced consumer purchase behavior through personalized online shopping experiences. In this context, the aim…
Authors: Ms. Prarthna P Abstract: The birth and fast growth of digital technology have resulted in substantial changes within the field of e-commerce marketing, making a successful digital marketing strategy…
Authors: Dr. Kumaraswamy C, Nandish G H Abstract: Green Human Resource Management (GHRM) has become one of the key approaches to achieving sustainable performance through environmental considerations. In this context,…
Authors: Sowmiya Asokan, Darshini R, Vijayabala K Abstract: This research paper provides an empirical study of whether sustainable investing and green corporate initiatives drive long-term structural market returns within the…
Dr. Pragya Boudh Affiliation Assistant Professor Department of Economics Jananayak Chandrashekhar University, Ballia, U.P Email-Id: pragyaboudh925@gmail.com Publication: Books: Public health and illness among the low-income household in Uttar Pradesh (2024). Author-…
The Role Of Blockchain Technology In Enhancing Financial Transparency And Auditing Authors: Dr. Rajidi Rammohan Reddy Abstract: Financial scandals and the challenge of information asymmetries in corporate governance systems have…
Authors: Nallanagula Mounika Abstract: Green Human Resource Management (GHRM) has emerged as an important organizational approach for integrating environmental sustainability into human resource practices and employee behaviour. This study examines…