Authors: John Senya

Abstract: This research paper examines the transformative potential of digital technologies and the 24-hour economy concept in revitalizing Ghana's public and non-profit sectors. As Ghana pursues economic diversification and sustainable development, the integration of digital infrastructure with extended operational hours presents unprecedented opportunities for enhanced service delivery, increased productivity, and improved citizen engagement. This study analyzes current digital transformation initiatives, evaluates the feasibility and implications of a 24-hour economy model, and provides strategic recommendations for optimizing both sectors' performance. The study relies on recent policy trends, empirical data, and comparative analyses to demonstrate how these two catalysts can effectively drive institutional reform, transparency, and foster inclusive growth in the developmental pattern of Ghana.

DOI: https://doi.org/10.5281/zenodo.15862637

Authors: Ms. Sushmitha Vincent Chemmannoor, Professor, Gabriel Rodrigues

Abstract: With music education gaining importance in urban India, the demand for private guitar lessons has seen a surge in Tier 1 and Tier 2 cities and an informal music teaching economy has emerged. However, there hasn’t been much research on how this sector works – pricing, demand and income sustainability. This study aims to fill that gap by comparing the economics of private guitar tutoring in these cities. It looks at how tutors organize their services – hourly rates or monthly packages, online or in-person. It also examines the average fees they charge and the income patterns. Additionally, it explores what makes consumers willing to pay – tutors’ qualifications, mode of lesson delivery, learners’ backgrounds and free online options. The findings show big differences: Tier 1 tutors charge higher fees and have a wider digital reach; Tier 2 tutors charge lower fees but have lower overheads and face challenges in scaling up. The study concludes with policy and entrepreneurial suggestions – local certification, subsidized infrastructure and digital support to formalize and upgrade the private music education landscape in urban India

Authors: Ms. Pratiksha Sunil Karambe, Mr. Sabir Nasir Mujawar

Abstract: This research examines how ride-hailing services like Ola and Uber have influenced public transport usage patterns in Mumbai. As commuters prioritize convenience, safety, and comfort, ride-hailing apps have become strong alternatives to traditional transport. The study aims to identify key factors driving this shift, analyze demographic profiles, and assess the impact on the frequency of use and preferences for public transportation. Primary data collected through surveys provide insights into the behaviors of Mumbai’s working population. The findings are anticipated to assist urban mobility planners and ride-hailing companies in better understanding commuter needs and policies implications.

DOI: http://doi.org/

Authors: Dr. Sabitha, Professor & Dean, Ashoka School of Business

Abstract: The telecommunications industry in India is marked by rapid technological advancements, regulatory changes, and intensifying competition. These factors create a dynamic environment for major players like Bharti Airtel, impacting their market position and influencing stock performance. As such, this study aims to critically evaluate Bharti Airtel's financial characteristics and its suitability as a long-term portfolio investment. This paper provides an in-depth analysis of Bharti Airtel as a prospective investment option within a diversified portfolio, focusing on its performance, risks, and potential contributions to an investor's risk-return objectives. The results indicate that while Bharti Airtel demonstrates potential for competitive returns, its exposure to sector-specific risks, high competition, and periodic regulatory uncertainties add layers of volatility that require careful consideration by investors. The findings underscore the importance of assessing industry dynamics and individual company performance within a strategic investment framework. This paper ultimately provides valuable insights for investors seeking to understand the role Bharti Airtel can play in a well-diversified portfolio and offers a foundation for making informed investment decisions in the telecommunications sector.

DOI:

Authors: Associate Professor Dr.G.Anandhi

Abstract: The purpose of this study is to investigate children's awareness of green items. Green products are those that are meant to be safe for the environment. Recycled materials and more energy-efficient manufacturing techniques are used to create green products. This study aims to determine the respondents' preferences, the factors that influence their preference for green products, their degree of awareness, and the impact of promotional campaigns. The study's foundation is primary data gathered from 100 Rewa City respondents who were chosen using judgment sampling using a well-designed questionnaire with closed-ended questions. The chi-square test, mean, and percentage were used to examine the data. The findings show that although young people are concerned about the environment, they do not know much about green items. They have demonstrated a favorable attitude toward eco-friendly products and a willingness to pay more for them. However, more research is needed to determine whether or not young people's familiarity and understanding will affect their purchasing decisions about eco-friendly products.

Authors: Manoj.M

Abstract: Financial management is a critical function in both corporate and personal settings, encompassing the strategic planning, organizing, directing, and controlling of financial activities. It involves the optimal utilization of financial resources to achieve organizational goals and ensure long-term sustainability. This research explores the core principles of financial management, including investment decisions, financing decisions, and dividend policy. It also examines the role of financial planning, budgeting, risk management, and financial analysis in driving business performance. The paper highlights the importance of sound financial practices in a rapidly changing economic environment and underscores how effective financial management contributes to increased profitability, operational efficiency, and stakeholder value. Through a comprehensive review of literature and real-world case studies, the study emphasizes the evolving role of financial managers in adapting to global financial trends, regulatory changes, and technological advancement

DOI: https://doi.org/10.5281/zenodo.15812615

Authors: Indumathi M

Abstract: This study explores the effectiveness of marketing strategies implemented by PRS Tyres in Namakkal and how they influence customer satisfaction and sales performance. The tyre industry, being highly competitive and cost-sensitive, relies heavily on strategic marketing tools such as pricing, promotional activities, advertising, and product quality to attract and retain customers. A descriptive research design was adopted, and data was collected from 120 respondents through a structured questionnaire. Analytical tools including Chi- square, correlation, and ANOVA were used to interpret the data. The findings reveal that advertisement channels, sales promotions, and pricing strategies significantly impact consumer behavior and brand preference. Most respondents showed high satisfaction levels with grip, durability, and after- sales service. The study recommends expanding digital marketing efforts, introducing customer-specific promotions, and strengthening dealer networks to boost overall performance. These insights can help tyre manufacturers refine their marketing approaches to enhance customer loyalty and competitive advantage.