A Study on Impact of FDI on Indian Economy– An Empirical Analysis
Authors:-Assistant Professor Dr. Pooja Kumari, Associate Professor Dr. R. Vennila
Abstract- A lot of debate is going on about the importance of foreign direct investment (FDI) in the process of growth has been hot in a number of nations, including India. The foundation and prerequisite for economic development and growth is investment. In addition to a country’s foreign exchange reserves, other factors that are essential to its health include exports, government revenue, financial status, the amount of available domestic savings, and the volume and caliber of foreign investment. The aim of this study is to analyze the impact of FDI on Indian Economy. To meet the objective of the study time series data is used 2005 to 2023. Variables used in the study are Foreign Direct Investment as dependent variable and Gross Domestic Capital Formation (GDCF), export, import, Gross Domestic Product (GDP), Foreign Exchange Reserve (FER) and Wholesale Price Index (WPI)as independent variables. Techniques used in this study are descriptive test, correlation and regression analysis. FDI exhibits a positive correlation with variables such as GDCF (0.44), Export (0.38), Import (0.42), GDP (0.44), and FER (0.44). This implies that a 1% increase in FDI corresponds to a corresponding degree of change in other variables. The correlation between WPI and FDI is negative, or – 0.22, indicating that the two variables go in different directions. The study concluded that FDI statically significantly impact on Indian economy.
A Study on Special Collective Scheme for Women Industrialists in Nagpur Division
Authors:-Vandana Baptist
Abstract- Initially the special collective scheme was launched under the B.R.Ambedkar scheme for men (SC/ST) and later it was amended in 2013 and specially launched for women industrialists in 2019 for the lesser developed D+ Zone of Nagpur Division. The Scheme will be studying the adequate financial assistance from government,Socio economic aspects as well as the skill development training programs are provided to the women entreprenurs or not.
The Moderating Influence of Brand Image on E- Wallet Usage Intention Among Stall Workers as Users: An Application of UTAUT 2 Model
Authors:-Abucayon, Jonathan E., Gingoba,Lianne Faye B., Quintero, Abigail E., Reyes, Ireen Nicole A., Engr. Hoque, Joanafe Q
Abstract- E-wallets are a crucial part of the global shift towards technology, improving the e-banking user experience. However, only a few e-wallet brands are well-known, and stall workers, who act as both recipients and senders of payments, play a unique role in e-wallet transactions. This study investigates how the brand image of e-wallets moderately influences stall workers’ e- wallet adoption, focusing on UTAUT 2 factors and their intention to use e-wallets. Results show that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and perceived value have a direct and significant relationship with e-wallet usage intention. Brand image also strengthens the positive effect between hedonic motivation and perceived value as predictors and e-wallet usage intention. The study concludes that brand image does not have a moderating effect between the intention to use an e-wallet and the actual usage of e- wallet. It emphasizes that brand image may not significantly impact the transition from intention to actual usage.
Digital Marketing Strategies of Nestle
Authors:-Tilak Gowdar
Abstract- The components affecting customer fulfilment and dependability in light of Nestle’s computerized advertising drives are analysed in this exploration utilizing various direct relapse. Through an overview, we had the option to assemble data on various free factors, remembering the recurrence of openness to Nestle promotions for virtual entertainment, how much time spent on sites, spending designs, web-based entertainment contribution, and the type of Nestle’s computerized ads. Likert scales and respondents’ mathematical evaluations were utilized to survey the reliant factors, which were client bliss and devotion. Relapse investigation was utilized to decide the degree to which these autonomous variables might represent customer satisfaction and faithfulness. To examine the relationship between the free and subordinate factors, we utilized a Google Structure to direct the overview, dissected the information we got in Succeed, and followed the various straight relapse approach. This approach gave an unmistakable image of the most strong elements impacting brand steadfastness and purchaser commitment in computerized promoting. The outcomes demonstrate that recurrence of promotion openness is the main calculate deciding consumer loyalty, trailed by site use and virtual entertainment commitment, the two of which essentially affect consumer loyalty. The nature of the substance likewise essentially affects consumer loyalty. The exploration’ consequences feature the need of a coordinated computerized showcasing approach that consolidates standard, excellent substance, powerful site communications, and high recurrence virtual entertainment contribution. Besides, the relapse concentrate on uncovered that advertisement openness advances brand memory and buying examples and virtual entertainment action affect shopper devotion. Nestle might use the data in these to change its advertising methodologies and spotlight endeavours on these significant regions, which will support buyer bliss and encourage persevering through reliability. Moreover, the numerous straight relapse model offers a determining device that might be accustomed to impending efforts to boost showcasing uses and commitment drives. The review features the rising meaning of information driven dynamic in computerized showcasing by offering a quantitative starting point for strategic changes intended to upgrade brand strength and client maintenance. Besides, the outcomes are particularly relevant in a ferocious market where long haul achievement relies upon understanding and adjusting to client conduct through custom fitted computerized encounters.
Implementation of Job Safety Analysis at Workplace Assembly
Authors:-Associate Professor Sandeep Kumar Yadav, Assistant Professor Shekhar Choudhary
Abstract- International safety standards stipulate that risk assessment is the first step to understand and eliminate hazardous working environments. The traditional risk assessment method using workplace safety analysis, which analyzes potential risks in the sequential tasks of workers, can be adapted to applications where humans and robots work together to complete assembly tasks. In this article, we propose a new approach that takes into account equally the different participants working in each working area. Using an industrial case study, we demonstrate the process used in the early stages of the development of a collaborative assembly cell.
Custom Duty Exemptions and Their Economic Implications “A Case Study of Special Economic Zones (SEZs) in India”
Authors:-Research Scholar Anurag Singh Parihar, Associate Professor & Head Dr. C.P. Gujar
Abstract- This research paper explores the economic implications of custom duty exemptions in India’s Special Economic Zones (SEZs). SEZs have been instrumental in promoting industrialization, export growth, and foreign direct investment (FDI) by offering various fiscal incentives, including custom duty exemptions. This study aims to analyze the effectiveness of these exemptions in achieving their intended economic outcomes. By employing a case study approach, the paper examines several SEZs across different regions of India to understand how custom duty exemptions influence investment decisions, export performance, and overall economic activity within these zones. The research also evaluates the broader economic impact on domestic industries outside SEZs and assesses whether the benefits of such exemptions outweigh potential revenue losses for the government. The findings contribute to policy discussions on optimizing fiscal incentives to balance growth and fiscal sustainability, offering recommendations for future policy directions to enhance the efficacy of SEZs in India.
Exploring the influence Ethical Leadership Dimensions on Employee Engagement: Case Study on Selected Public Service Employees in Batu Town Administrations
Authors:-Dedefo Gemechu
Abstract- This study examines the impact of ethical leadership dimensions on employee engagement, focusing on public service employees within Batu town administrations. The demographic analysis indicates a workforce predominantly comprising males (71%) and younger professionals aged 26–35 years, with most holding Bachelor’s (57%) and Master’s (43%) degrees. Work experience distribution highlights early-to-mid-career professionals (6–10 years) as the largest group. These findings underscore a dynamic, educated, and youthful workforce with significant potential for professional growth and organizational innovation. Ethical leadership dimensions—such as role modeling, transparency, integrity, fairness, and accountability—emerged as critical factors shaping employee engagement. Leaders who demonstrate consistent ethical behavior foster trust, motivate employees, and create a positive organizational culture. However, inconsistent application of these dimensions was found to weaken long-term engagement, as it reduces employee confidence in leadership practices. Findings highlight that fairness in workload distribution and opportunities, coupled with transparent decision-making, enhances employee satisfaction and strengthens team cohesion. Trust in leadership, driven by accountability and open communication, plays a pivotal role in ensuring employee commitment and productivity, especially during challenging situations. Key recommendations include establishing structured training programs to help leaders enhance ethical decision-making and communication skills. Ethical dialogue forums are suggested as a means of fostering inclusivity, where leaders and employees can collectively address ethical concerns and organizational updates. Clear equity mechanisms should be introduced to ensure fair workloads, career advancement opportunities, and recognition to maximize engagement across all demographic groups. This study, specific to the public service sector in Batu town administrations, provides valuable insights into the role of ethical leadership in employee engagement. However, the results may not fully apply to other organizational settings. Future research should examine the influence of cultural and organizational factors on ethical leadership and its relationship with innovation and long-term employee retention in broader contexts. By addressing these issues, public organizations can create an inclusive and engaging workplace environment that promotes high morale, trust, and sustainable success.
A Study on Use of Artificial Intelligence to Boost Productivity and Career Advancement for Gig Workers in the Education Sector
Authors:-Assistant Professor Christopher Louis
Abstract- The increasing integration of Artificial Intelligence (AI) in the education sector is revolutionizing the way gig workers—such as freelance educators, tutors, and content creators—operate. AI tools assist in lesson planning, content creation, student engagement, administrative tasks, and career development. This study examines the extent to which AI is used by gig workers in the education sector, its impact on productivity and career advancement, and the challenges faced in AI adoption. Using a mixed-methods approach, the study analyzes survey responses and expert interviews to understand how AI is reshaping gig-based education work. The findings suggest that while AI significantly enhances efficiency, many gig workers lack the necessary training to fully leverage AI’s potential. Recommendations are made for AI-focused upskilling programs and ethical AI implementation.
Integrating Circular Economy Practices into Supply Chain Management for Effective Resource Utilization and Environmental Sustainability
Authors:-Research Scholar Viraj P. Tathavadekar, Associate Professor Nitin R. Mahankale
Abstract- The current research paper studies the integration of circular economy practice into supply chain management, in terms of optimal resource utilization, and environmental sustainability. It introduces the transition of the traditional linear supply chain model to a more circular one with strategies that would promote resource recovery, reuse, and regeneration. Paper deepens into key principles of the circular economy, which includes waste reduction, extended product life cycles, and reduced use of resources, all applicable at any level of the supply chain-from design to end- of-life management. The economic, environmental, and social benefits are analyzed through a comprehensive literature review and case studies concerning waste reduction, cost saving, and supply chain resilience during disruptions. Integration challenges in adopting circular economy principles among organizations, which include technological barriers, regulatory impediments, and change barriers, are further discussed. It ends with strategies to overcome such barriers through collaboration, innovation, and the effective use of tools in the digital world, for more sustainable, circular supply chain.
Analyzing the Impact of Social Media Marketing on Purchase Intention
Authors:-Rishu Yadav
Abstract- In the digital era, social media has transformed the way business interacts with consumers. This research paper delves into how social media marketing (SMM) strategies influence consumer purchasing decisions. Utilizing structural equation modeling (SEM) with SPSS and AMOS, your study empirically examines the mediating role of trust in the relationship between SMM practices and purchase intentions. The findings underscore that trust significantly mediates this relationship, suggesting that fostering consumer trust through social media platforms can enhance purchasing behavior.
The Butterfly Effect in Commerce
Authors:-Rishu Yadav
Abstract- Artificial Intelligence (AI) is transforming the commerce industry by enabling automation, enhancing customer experiences, and optimizing business operations. This research paper explores the butterfly effect of AI in commerce, demonstrating how minor technological advancements can lead to significant, industry-wide disruptions. AI applications in personalization, marketing, supply chain management, financial security, and business decision-making have created ripple effects that redefine market dynamics and consumer behavior. By understanding AI’s butterfly effect, organizations can leverage its benefits responsibly and sustainably, ensuring long-term success in the evolving digital economy.
Examining the Impact of Supply Chain Disruptions on Shipping Delays
Authors:-Krish B. Dadwani, Bhavin Bhanushali, Professor Hasmukh Panchal
Abstract- Global supply chains have faced unprecedented challenges, resulting in severe shipping delays. This study adopts a mixed-method approach to investigate the key factors contributing to these disruptions, including labor shortages, port congestion, and geopolitical instability. Additional complications, such as trade restrictions and environmental uncertainties, further aggravate these issues, with container shortages and inefficiencies in logistics identified as primary causes. The research explores various strategies to mitigate these disruptions, including supply chain diversification, digitalization, and alternative transportation methods to enhance resilience. Furthermore, the study underscores the importance of investing in technology, infrastructure, and adaptive supply chain models to reduce delays and maintain trade stability. By integrating both qualitative and quantitative analysis, this research provides a comprehensive insight into supply chain vulnerabilities and potential solutions. The results suggest that effective risk mitigation strategies and advancements in technology are vital in managing disruptions within global trade. Ultimately, the study emphasizes the need for collaboration among governments, businesses, and logistics providers to develop a more resilient and efficient supply chain network capable of withstanding future uncertainties.
Optimizing Credit Management for Advancing Financial Inclusion: A Study of Microfinance Institution
Authors:-Deval Yogesh Shah, Sathwara Nandani
Abstract- By providing small loans to people who do not have access to traditional banking services, microcredit institutions play a crucial role in promoting financial inclusion. This study looks at the credit management practices used by these institutions and how they affect financial inclusion. The main areas of focus are loan disbursement, repayment mechanisms, borrower assessment, and risk mitigation strategies. Strategies like flexible repayment schedules, borrower education programs, and community-based support systems improve repayment rates while promoting financial literacy, and effective practices like using credit scoring models and alternative data for borrower assessment greatly increase the accuracy of loan decisions and reduce the risk of default .Notwithstanding these advantages, microcredit organizations nevertheless have to deal with issues such restricted access to capital, legal restrictions, and socioeconomic impediments that make it difficult to put good credit management techniques into reality. Governments, banking regulators, funders, and microfinance professionals must work together to overcome these challenges and establish an atmosphere that encourages long-term financial inclusion. Stakeholders can empower marginalized people, encourage grassroots economic development, and create a more inclusive financial system by tackling these issues and implementing best practices. By giving people the money they need to launch small companies, make educational investments, and enhance living conditions, microcredit organizations have shown a remarkable capacity to change the lives of marginalized communities. At the heart of this achievement are efficient credit management procedures, which guarantee these institutions’ long-term viability while satisfying the various demands of its customers. In addition to lowering default risks, borrower assessment procedures include using alternative data sources and community-based evaluations increase access to those without official credit histories. However, there are many obstacles in the way of obtaining broad financial inclusion with microcredit. Due to their inability to obtain sufficient money, many microcredit organizations frequently rely largely on donations or exorbitant interest rates that could burden borrowers. Their operational efficiency may also be restricted by regulatory restrictions, such as strict compliance requirements and conflicting policy frameworks. These problems are exacerbated by socioeconomic constraints, such as poverty, illiteracy, and gender inequality, which make it harder for underserved populations to get and use microcredit programs. A multi-stakeholder strategy emphasizing innovation, capacity building, and policy alignment is required to address these issues.
A Study of Distribution Channel Dynamics in Britannia Industries
Authors:-Assistant Professor Mayank Jain, Professor Hasmukh Panchal
Abstract- This research paper explores the distribution channel dynamics of Britannia Industries, one of India’s leading food companies. Through comprehensive analysis, the study examines the various distribution strategies employed by the company, the role of technology, and the challenges faced in different regions. It also provides insights into the future trends and recommendations for optimizing distribution channels.
Examining How Organizations Manage Seasonal Fluctuations in Demand and Adjust Inventory Strategies to Optimize Sales Opportunities While Minimizing Excess Stock
Authors:-Mr. Nishant Verma, Mr. Darshil Nanera, Professor Hasmukh Panchal
Abstract- Seasonal variations in demand present considerable obstacles for organizations, necessitating adaptable inventory management strategies to reconcile sales possibilities with the hazard of surplus stock. This document investigates different strategies that organizations utilize to handle these variations, such as demand forecasting, inventory optimization, and flexible supply chain methods. By examining existing literature and case studies, the document offers insights into successful techniques and the influence of technology on inventory management.
