International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Kamaleshwari.T, Siva Kumar.S, Santhosh.S, Akhil.K Abstract: This study investigates the impact of personalized marketing on customer satisfaction and loyalty among Amazon Prime users in Chennai. With the rapid evolution…
Authors: Mr.S.Linkesh Kumar, Mr. J.Kalai chezhiyan, Mr.M.Sibi Eshwar, Mr.M.Thiruvarasan, Mr.R Karan, Mrs.N.Manju Abstract: Online grocery shopping has become an integral part of consumers' daily lives due to increasing internet penetration,…
Authors: Dr Rafana Kazi Abstract: The rapid evolution of artificial intelligence (AI) has intensified competition among major technology companies. This case study examines the strategic positioning of Google in the…
Swathi Padubidri Affiliation Assistant Professor of Economics at CMR University Email-Id: swathijesta@gmail.com Publications: M. Rupa Santoshi, Aishwarya, Syed Akbar, Swathi (2023). A Research on Financial Expenditure and Green Economic Growth:…
Dr. Vishnupriya R Affiliation Assistant Professor,PSG College of Arts & Science Email-Id: vishnupriya@psgcas.ac.in Publication: Patents: Supply Chain Resilience And Risk Management: Strategies For Mitigating Global Supply Chain Disruptions 2024. Publications:…
Authors: Ms. Priya Kailas Borse, Dr. (Prof.) Rakesh Sonaji Patil Abstract: The logistics industry has emerged as a vital component of India’s rapidly expanding economy, serving as a critical enabler…
Authors: Rohith Kumar, Akanksha Mohanka, Snehitha Chowdary, Arshia Baranwal, Sagarika Girish Abstract: Gender inequality in India remains a major challenge despite progress in education and economic development. Under United Nations…
Authors: Lavanya A, Dr.Aysha Fathima Y Abstract: Occupational health hazards remain a significant concern among healthcare workers due to their continuous exposure to biological, chemical, physical, ergonomic, and psychosocial risks.…
Authors: S. Shreya, Dr. Saajisivan S Abstract: Trademark disputes involving property names are growing rapidly in recent years. Builders, developers, and real estate companies give unique attractive names to housing…
Dr. Shelley Khosla Affiliation Associate Professor,University School of Business Studies, Rayat Bahra Professional University, Hoshiarpur, Punjab, India Email-Id: shelleykhosla14@gmail.com Publication: Patents: Model of Customer Engagement with AI Personalization ,2025 AI-PERF…