Role Of Direct Marketing In Customer Acquisition And Retention

Authors: Monali Rajendra Barmase, Prof. Amruta kamat Abstract: In the modern business environment, organizations face increasing competition in attracting new customers while maintaining long-term relationships with existing ones. Direct marketing…

Digital Economy And Artificial Intelligence

Authors: Sudharani R Abstract: The digital economy is growing fast. Really fast. Businesses are shifting online. Consumers too. Everything feels… digital now. Artificial Intelligence (AI) sits right in the middle…