Authors: Sowmiya Asokan
Abstract: The study investigates this crucial intersection of Indian retail investors truly perceive, trust, and ultimately act on the advice of an AI chatbot when the recommendation involves a moral choice, like investing for a sustainable future. Most of the respondents agree that they are willing to pay an extra fee for AI service providing highly detailed and personalized ESG analytics. By exploring their perceptions of transparency, risk, and the AI's ability to navigate complex ESG data, we seek to understand whether the chatbot is seen as a dependable guide or just a digital distraction in the journey toward responsible wealth creation.
