International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Dr. Sabitha, Professor & Dean, Ashoka School of Business Abstract: The telecommunications industry in India is marked by rapid technological advancements, regulatory changes, and intensifying competition. These factors create…
Authors: Associate Professor Dr.G.Anandhi Abstract: The purpose of this study is to investigate children's awareness of green items. Green products are those that are meant to be safe for the…
The Impact Of Ola And Uber On Public Transport Usage In Mumbai Authors: Ms. Pratiksha Sunil Karambe, Mr. Sabir Nasir Mujawar Abstract: This research examines how ride-hailing services like Ola…
Authors: Manoj.M Abstract: Financial management is a critical function in both corporate and personal settings, encompassing the strategic planning, organizing, directing, and controlling of financial activities. It involves the optimal…
Authors: Indumathi M Abstract: This study explores the effectiveness of marketing strategies implemented by PRS Tyres in Namakkal and how they influence customer satisfaction and sales performance. The tyre industry,…
Authors: Ramesh Kumar G, Assistant Professor Mrs.G. Surya Abstract: This paper explores how marketing strategies significantly shape consumer behavior in competitive markets. Emphasis is placed on understanding how the marketing…
Authors: Dr.S.Robin, Dr.M.M.Shanmugapriya Abstract: – Sustainable consumption is becoming more popular, especially among Generation Y consumers, as environmental concerns grow. The natural and environmentally friendly products of the traditional medical…
Authors: Dr. Devendra Kumar Pandey, Ms. Swati Tongar Abstract: Despite decades of policy formulation and implementation aimed at empowering women in India, significant gaps persist between policy intent and actual…
Authors: K Kishore Naidu, Subbarayudu C Abstract: Working capital management is essential for maintaining the financial health and operational efficiency of power distribution companies. This study focuses on analyzing the…
Authors: V Anitha, Iman Sariya S Abstract: Business Continuity Planning (BCP) is essential for ensuring organizational resilience during disruptions, and Human Resource (HR) management plays a critical role in its…