Abhirup Guha![]() | |
| Affiliation | Associate Vice President – Cybersecurity TransAsia Soft Tech, Kolkata, West Bengal, India |
| Email-Id: | abhirupguhakolkata@gmail.com |
Publications:
|
|
IJNREFM Editorial Board Member Abhirup Guha
Related Posts
A Study on Brand Awareness and Brand Loyalty Towards Unilever Products
Authors: Assistant Professor Mr.C. Thamizhanban, Ms. S.C Sri Madhumithra, Dharshini.M, Santhamani J I Abstract: Brand awareness and brand loyalty play an important role in influencing consumer buying behavior in the…
Artificial Intelligence in Online Retail and Consumer Experience in India: The Mediating Roles of Customer Engagement and Perceived Value and the Moderating Role of Trust
Authors: Assistant Professor Ms. Remeeja Behum J, Ms P Dhanalakshimi, Karthick Ganesh S Abstract: Artificial intelligence is increasingly embedded in online retail through recommendation engines, conversational assistants, visual search, automated…

