International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Indumathi M Abstract: This study explores the effectiveness of marketing strategies implemented by PRS Tyres in Namakkal and how they influence customer satisfaction and sales performance. The tyre industry,…
Authors: Ramesh Kumar G, Assistant Professor Mrs.G. Surya Abstract: This paper explores how marketing strategies significantly shape consumer behavior in competitive markets. Emphasis is placed on understanding how the marketing…
Authors: Dr.S.Robin, Dr.M.M.Shanmugapriya Abstract: – Sustainable consumption is becoming more popular, especially among Generation Y consumers, as environmental concerns grow. The natural and environmentally friendly products of the traditional medical…
Authors: Dr. Devendra Kumar Pandey, Ms. Swati Tongar Abstract: Despite decades of policy formulation and implementation aimed at empowering women in India, significant gaps persist between policy intent and actual…
Authors: K Kishore Naidu, Subbarayudu C Abstract: Working capital management is essential for maintaining the financial health and operational efficiency of power distribution companies. This study focuses on analyzing the…
Authors: V Anitha, Iman Sariya S Abstract: Business Continuity Planning (BCP) is essential for ensuring organizational resilience during disruptions, and Human Resource (HR) management plays a critical role in its…
Authors: Bharath Rao H, Dr.C.Vindya Vasini Abstract: This project presents an in-depth analysis of the cash flow statements of Kotak Mahindra Bank, a leading private sector bank in India. Cash…
Authors: M.Abdul Basid, Althamas S Abstract: Digital Engagement Strategy programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks.…
Authors: Dr.P.Lokesh Muni Kumar, Sai Mamatha K Abstract: This study focuses on the analysis of working capital management at Anantha PVC Pipes Private Limited, a manufacturing company operating in the…
Authors: Dr.D.Anjaneyulu, Kundana Gowri B Abstract: This project aims to explore the role and impact of financial leverage at the Rayalaseema Power Project. Financial leverage refers to the use of…