Authors: M.Abdul Basid, Althamas S
Abstract: Digital Engagement Strategy programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campai This study explores the effectiveness of inventory management practices at Zuari Cement, one of India’s prominent cement manufacturing companies. Inventory management plays a critical role in the operational efficiency and profitability of manufacturing firms, especially in capital-intensive industries like cement. The objective of this project is to analyze how Zuari Cement manages its raw materials, work-in-progress, and finished goods to maintain optimal inventory levels while minimizing costs. The study is based on the examination of financial data, inventory turnover ratios, and stockholding policies over a period of five years. The research assesses various dimensions of inventory control such as lead time analysis, reorder levels, Economic Order Quantity (EOQ), and the impact of inventory practices on production continuity and working capital. The findings show that Zuari Cement maintains a reasonably efficient inventory system, but there is room for improvement in areas such as demand forecasting and reduction of carrying costs. Recommendations include the adoption of more advanced inventory management systems and regular inventory audits to enhance accuracy and reduce wastage. This study is particularly valuable for supply chain managers, finance professionals, and policymakers involved in the cement and manufacturing sectors.gns.
