Volume 4 Issue 4 July-Aug 2026
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Marketing Strategies and Consumer Behaviour in Agricultural Cooperatives
Authors: Gurumurthy R Hegde, Ms. Rachana. D Abstract: Agricultural cooperatives are essential for strengthening rural economies by enhancing market access, supporting farmer livelihoods, and promoting sustainable agriculture. Changing consumer preferences…
The Economic Power and Fragility of Blue Assets
Authors: Assistant Professor Ruchi Malhotra Abstract: Blue assets, encompassing oceans, seas, coastal ecosystems, and marine resources, represent a critical yet undervalued component of the global economy. This chapter examines the…