International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Ananya Verma, Dr. Ravikant Jaiswal Abstract: Advertising plays a crucial role in shaping consumer buying behavior in the FMCG sector, where brand loyalty is strongly influenced by emotional appeal,…
Authors: Dhruv Agarwal, Dr. Himanshu Rastogi Abstract: The digital revolution has significantly changed the banking sector, making services faster, more convenient, and easily accessible through digital platforms. In India, digital…
Authors: Ms. Akshaya Sudarshana R., Monishaa M Abstract: Adidas is a leading global sportswear brand, Adidas has established a strong market presence in India, particularly in urban regions like Coimbatore,…
Authors: Ms. Vani Jain Abstract: The rapid expansion of digital technologies and online platforms has transformed the marketing landscape, enabling organizations to reach consumers through targeted and data-driven digital strategies.…
Authors: Sonal Yadav, Pankaj lalwani hoga Abstract: BRecruitment is a procedure to find out the sources of work force to meet the necessity of staffing agenda and to employ productive…
Sowmiya Asokan Affiliation Investment Banking Consultant ,Geojit Financial Services, Karur. Email-Id: sowmiasokan953@gmail.com Publication: Asokan, S. et al. "Utilisation and Impact of SWAYAM Course Among College Students in Tamil Nadu" —…
Patil. Jaya Lakshmi Reddy Affiliation Assistant Professor CMR University Email-Id: jayalakshmi.r@cmr.edu.in Publication: Books: Book chapter published in IGI Global Scientific Publishing titled “AI-Enabled Strategies for Sustainable Cross-Border Logistics” in March…
Authors: Ankitha S A, Dr. Shivangi Gera Abstract: Mental well-being plays a crucial role in influencing both employee health and organizational productivity in the IT industry. This study, “Mental Health…
Authors: Associate Professor Ms. Amita Gupta, Anish Hegde Abstract: The modern retail industry faces mounting pressure to optimise every square foot of physical store space in an era of intensifying…
Authors: Dr A. Niyaz Ahmed Abstract: Digital transformation has proved to be an efficient driver of entrepreneurship in emerging markets; however, the dynamics between the two phenomena have not been…