
| Sowmiya Asokan | |
| Affiliation | Investment Banking Consultant ,Geojit Financial Services, Karur. |
| Email-Id: | sowmiasokant953@gmail.com |
Publication:
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| Sowmiya Asokan | |
| Affiliation | Investment Banking Consultant ,Geojit Financial Services, Karur. |
| Email-Id: | sowmiasokant953@gmail.com |
Publication:
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|
Authors: Ananya Verma, Dr. Ravikant Jaiswal Abstract: Advertising plays a crucial role in shaping consumer buying behavior in the FMCG sector, where brand loyalty is strongly influenced by emotional appeal,…
Authors: Dhruv Agarwal, Dr. Himanshu Rastogi Abstract: The digital revolution has significantly changed the banking sector, making services faster, more convenient, and easily accessible through digital platforms. In India, digital…