International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Eunice Lungu, Arockia Anisha Abstract: Digital transformation has emerged as a critical driver of organizational change, fundamentally reshaping business models and strategic approaches across industries. This paper explores the…
Authors: Ms. Akshata Bilagi, Dr Pushpa Hongal Abstract: Digital Banking and Financial Technology (FinTech) have grown rapidly in India and are gradually changing the financial sector landscape and behavior…
Authors: Professor Dr. Saurabh Srivastava Abstract: The rapid growth of the e-commerce sector, supported by advancements in artificial intelligence, has significantly transformed the way consumers interact with brands. Among various…
Authors: Akshatha Abstract: Generative Artificial Intelligence (AI) and Large Language Models (LLMs) have emerged as transformative forces in marketing communication, reshaping consumer behaviour, corporate identity, and brand management. While the…
Authors: B.Lalramengmawia, Dr.K. Lalromawia Abstract: Success as an entrepreneur is essential to the growth of the world economy, yet gender inequality still prevents fair results. This study examines how male…
Authors: Assistant Professor Kavitha S R, Assistant Professor Dr.Supritha R.K, Assistant Professor Naveen Kumar H S Abstract: Digital transformation has emerged as a key driver in innovation, efficiency, and competitiveness…
Authors: Assistant Professor Akshitha B Abstract: Influencer marketing is recognized as an important digital marketing strategy for building brand awareness and customer relationships. The strategy involves the use of popular…
G Narayana Swamy Affiliation Assistant Professor,REVA University, Bangalore Email-Id: gnsvenki8893@gmail.com Publications: Published a paper titled " Impact of Priority, Non-Priority Sector loans On the Performance of Nationalized Banks in India,…
Authors: Mrs. Minakshi Kumari, Dr. Rajesh Kumar Raju Abstract: Entrepreneurship is widely recognized as a driver of innovation, job creation, and long-term economic development. In India, persistently high youth unemployment…
Dr. Prabha D Affiliation Assistant Professor, St Francis de Sales College Email-Id: prabhad@sfscollege.in Publication: Predictive analytics for print supply chain management ,ISSN: 2582-7472,2026 Management strategies for AI-integrated craft industries ,ISSN:…