Impact of Social Media on Consumer Buying Behaviour

Authors: Mr. Vamsi, Assistant Professor Ms. Bushrab Abstract: Social media marketing has become a powerful tool in the modern digital landscape, significantly influencing consumer behavior and decision-making processes. Unlike traditional…

A Study On Working Capital Management

Authors: Gokul M, Dr. C. Indra Refline Missier Abstract: Working capital management is a crucial aspect of financial management that ensures a company's liquidity, operational efficiency, and overall financial health.…