Dr. K.R.kolammal
Affiliation Assistant Professor in Department of MBA M.O.P.Vaishnav College for Women.
Email-Id: kolammal1980@gmail.com
Publication: Patents:

  • Analysis of the insurance industry’s contribution to the Economy’s growth and development” – Author Position II.

Books:

  • Research Methodology” published as Second Author – Scientific International Publishing House – First Edition – 2024 – ISBN 978-93-6674-545-9.

Publications:

  • BRAND CHOICE BEHAVIOUR AMONG WOMEN – A STUDY WITH SPECIAL REFERENCE TO COSMETICS AND TOILETRIES”- Vol 4, Issue 8,  Oct 2017 , ISSN (Online) 2347 – 3959  – Journal of Management (JOM) –  IMPACT FACTOR (2016) : 2.4352.
  • Talent Management – International Journal of Research and Analytical Reviews (IJAAR) : E- ISSN 2348 – 1269, P-ISSN 2349 – 5138 on 23rd Aug,2018. Paper Id : IJRAR190A004.
  • International Conference on Emerging Trends in Management ICTEM  2018 – Business Transformation: Opportunities &Challenges ahead – ISSN: 2321 – 4643 with Impact Factor 2.0852 on March 28th, 2018 – Pg 128 – 131.
  • A Study on Search Engine Optimisation” – JOURNAL OF MANAGEMENT & ENTREPRENEURSHIP (JME) – Published in Vol. 16, No.1(III), January-March 2022 – ISSN : 2229-5348 – UGC-CARE List Group I – Impact Factor: 4.257
  • Next Generation Payment System – A Study on Consumer Awareness and Adoption towards Biometric Payment System” – EMPEROR JOURNAL OF FINANCE –  Published in Vol. IX, Issue 9, Sep 2023 – ISSN: 2583-4312