Understanding The Role Of Sales Promotion In The Marketing Mix Of Housing Companies: Evidence From Pune Region

Authors: Assistant Professor Dr.Vaishali D Nikam Abstract: This study examines the role and effectiveness of sales promotion within the marketing mix of housing companies operating in Pune, India. Using a…

IJNREFM Editorial Board Member Dr.S.ANTONY RAJ

Dr.S.ANTONY RAJ Affiliation Assistant Professor, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur, India Email-Id: antonyrs@srmist.edu.in Publication:  Dr. Antony Raj and M. Julius…

Impact Of Gats On The Telecommunications Sector Of India

Authors: Itika Majumder Abstract: The role of telecommunications in economic development, although recognized since long ago, has gained focused attention only in the past two decades. Technological developments and growth…

Mr. Abdul Hayy Haziq Bin Mohamad Affiliation Lecturer, University of Technology Sarawak, Malaysia Email-Id: abdul.hayy.haziq@uts.edu.my Publication: Shaari, M. S., Mohamad, A. H. H., Esquivias, M. A., & Lee, W. C.,…

IJNREFM Editorial Board Member Mr. Kanduri Abhinay

Mr. Kanduri Abhinay Affiliation Product Manager, Telangana, India Email-Id: abhinay.kanduri@outlook.com Education: Master of Business administration (MBA in marketing)-Osmania university, Hyderabad (2022-2024) Bachelor of commerce (B.COM computers)- Osmania university, Hyderabad (2018-2022)  

Developing Strategy To Adoption Electronic Commerce By Small And Medium-sized Enterprises In Countries: A Review Of The Literature

Authors: Walid Qassim Qwaider Abstract: This study investigates whether the barriers identified in early e-commerce research differ from those found in more recent studies, and whether the categorization of these…

Children’s Influence On Parental Purchase Attitudes And Buying Behaviour: An Empirical Study

Authors: Professor Dr. T. Vasumathi, M.K.Dharshini, K.Dhanuskumar Abstract: Children are widely recognized as one of the most influential consumer groups in family purchase decisions, and their impact cannot be overlooked.…

A Study On Worklife Among Women Entrepreneurs

Authors: S. Jayakeerthana, T. Sri Varshini, V.Karthi Abstract: Quality of Work Life (QWL) has emerged as a critical factor in fostering productivity, job satisfaction, and personal well-being. Among women entrepreneurs,…

IJNREFM Editorial Board Member Dhananjay Kumar Tiwari

Dhananjay Kumar Tiwari Affiliation Associate Manager – CSR (Jindal Stainless Limited, Hisar | Sept 2023 – Present) Email ID: dhananjay.gurugram@gmail.com EDUCATION:  Postgraduate in Education, Kalinga University, Raipur – 2018 |…

IJNREFM Editorial Board Member Dr. Shaini Naveen

Dr. Shaini Naveen Affiliation Assistant Professor, SDM Post Graduate Centre for Management Studies and Research, Mangalore, India Email-Id: shaininaveen@sdmmba.ac.in Publication: “Assessing The Impact Of Digital Transformation In The Banking Sector”,…