Economic Value And Battery Reliability As Determinants Of Post-Purchase Satisfaction Among Electric Vehicle Users: Evidence From Haryana

Authors: Jitender, Mdu Rohtak., Dr.Jai Pal Sharma

Abstract: This research examines the influence of economic value and battery reliability on post-purchase satisfaction among electric vehicle users in Haryana. The study is based on primary survey responses collected from 480 electric vehicle owners/primary users across six administrative divisions of Haryana. The analysis focuses on two validated product-quality dimensions: Battery Efficiency and Operating Reliability and Economy and Value Assessment. The results show that Economy and Value Assessment is the strongest product-quality dimension, with a mean score of 3.94 and the highest standardized regression coefficient β = 0.301, p < 0.001. Battery Efficiency and Operating Reliability is the second strongest dimension, with a mean score of 3.89 and standardized regression coefficient β = 0.247, p < 0.001. The findings prove that EV users in Haryana are most satisfied when electric vehicles provide clear running-cost savings, good value for money, dependable battery performance, adequate driving range and reliable daily-use performance.