International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Anindito Bhattacharya, Ishita Deb, Samarpita Roy Abstract: Artificial Intelligence (AI)-enabled recommendation systems have become an integral component of online shopping by delivering personalized product suggestions that enhance consumers' shopping…
Authors: Ambati Lakshmi Harika, Dr. S. Narender Abstract: Technological developments and the increasing use of digital financial services have significantly changed the banking industry. Through electronic channels including internet banking,…
Authors: Vijayalakshmi M, Assistant Professor Jayashree K Abstract: This chapter examines the impact of artificial intelligence (AI) on marketing decision-making, with particular attention to the data-driven strategies that modern businesses…
Authors: Anindito Bhattacharya, Ishita Deb, Samarpita Roy Abstract: This study examines the factors influencing responsible consumption behaviour and its impact on consumer well-being among consumers, with a particular focus on…
Authors: Siluonde Anthony Burton Abstract: This study investigated the role of business education in entrepreneurship development among school leavers in Mbala District of Northern Province, Zambia. The study was motivated…
Authors: Ms. Latasha, Dr.Pooja Gupta Abstract: The restaurant industry has become one of the most customer-driven industries of the global service economy. In a more and more competitive marketplace, it…
Authors: Deekshith C L, Mrs. Roopa Ajwal Abstract: The landscape of consumer engagement and business promotion has undergone a radical paradigm shift over the past decade. In Bangalore, popularly recognized…
Authors: Arju Anilkumar Chaudhari, Prof. Neelam Patil Abstract: Financial literacy has emerged as a critical factor influencing the financial well-being and investment behavior of individuals in today's complex financial environment.…
Authors: Bulus Mikat Damula, Dr. Erasmus Ejike Duru, Engr. Dr. Udunwa D. I, Victor Chijindu Iheaka, Michael Igara Nmecha, Elochukwu Emefo Abstract: This study comprehensively examines project execution as a…
Authors: Akshaya K V R, Professor Dr. K G Hemalatha Abstract: This chapter investigates how financial data firms can systematically measure, evaluate, and optimize marketing return on investment (ROI) through…