Authors: Penmetsa Indu Naga Kanyaka Durga, Associate Professor Dr. Vellala Subramanya Ramamurty
Abstract: To guarantee the safety, effectiveness, and dependability of medications, the pharmaceutical business mostly depends on the quality of Active Pharmaceutical Ingredients (APIs). This study, "A Study on Radison Employees on API Quality for Sales," looks at how employees at Radison Labs Pvt. Ltd. perceive the effect of API quality on sales success and client trust. Radison Labs is an Indian bulk drug manufacturing company that produces APIs and intermediates with a heavy emphasis on technical know-how, regulatory compliance, and quality standards. The study's main goal is to examine how API quality affects long-term business relationships, sales growth, and customer confidence. Employee perceptions of quality assurance procedures, sourcing dependability, regulatory compliance, product consistency, and their role in market competitiveness are also assessed in this study. Employees involved in production, quality control, marketing, and sales were given a standardized questionnaire to complete in order to gather data for the study.
