International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Assistant Professor – Anjor Sawant Abstract: Influencer marketing has emerged as a prominent digital marketing strategy in which individuals with significant online presence influence consumer perceptions and behavior. Brands…
Authors: Assistant Professor – Varsha Tatariya Abstract: The increasing penetration of social media platforms has transformed how consumers interact with brands and make purchasing decisions. Social media marketing enables businesses…
Authors: Piush Kumar Sharma, Prof. Arvind Kumar Abstract: The Indian Fast-Moving Consumer Goods (FMCG) sector, valued at approximately USD 211–287 billion in 2025 and projected to expand at a CAGR…
Authors: Naveen Reddy Burramukku Abstract: Modern digital infrastructures have evolved into highly complex, distributed, and dynamic ecosystems driven by cloud computing, containerization, microservices, and hybrid architectures. As these environments grow…
Dr. Anuranjita Dixit Affiliation Assistant Professor at Shri Jai Narayan Mishra PG college, Lucknow. Email-Id: mail2anuranjita@gmail.com Publication: Books: “Futuristic Trends in Management” with Series Code IIPV3EBS03_G26 Vol 3 book 6…
Dr. T. Kannan Affiliation Associate Professor & Research Supervisor,Department of Commerce & Management, School of Science & Humanities, St. Joseph University,Tamil Nadu, India. Email-Id: t.kannanuk@gmail.com Publication: Books: Kannan T Made…
Authors: P. Vijetha, Sk Maqbool basha Abstract: The stability and performance of commercial banks are critical to the financial system and overall economic growth. This study aims to analytically evaluate…
Authors: Uday Pratap Singh Abstract: This study investigates how transformational, transactional, and servant leadership styles influence employee motivation and organizational effectiveness in Indian organizations. Employee motivation significantly determines organizational success,…
Authors: Seema, Jagdeep Singh, Ashish Bansal Abstract: Direct selling is a significant component of the Indian economy, contributing to entrepreneurship and employment. However, due to concerns over fraudulent practices and…
In the modern academic environment, research paper publication is more than a requirement. It’s a way to contribute ideas and participate in global knowledge creation. Scholars who are working and…