International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Dr. R. Abirami, Bharti Sharma Abstract: The incorporation of AI in online shopping has greatly influenced consumer purchase behavior through personalized online shopping experiences. In this context, the aim…
Authors: Ms. Prarthna P Abstract: The birth and fast growth of digital technology have resulted in substantial changes within the field of e-commerce marketing, making a successful digital marketing strategy…
Authors: Dr. Kumaraswamy C, Nandish G H Abstract: Green Human Resource Management (GHRM) has become one of the key approaches to achieving sustainable performance through environmental considerations. In this context,…
Authors: Sowmiya Asokan, Darshini R, Vijayabala K Abstract: This research paper provides an empirical study of whether sustainable investing and green corporate initiatives drive long-term structural market returns within the…
Dr. Pragya Boudh Affiliation Assistant Professor Department of Economics Jananayak Chandrashekhar University, Ballia, U.P Email-Id: pragyaboudh925@gmail.com Publication: Books: Public health and illness among the low-income household in Uttar Pradesh (2024). Author-…
The Role Of Blockchain Technology In Enhancing Financial Transparency And Auditing Authors: Dr. Rajidi Rammohan Reddy Abstract: Financial scandals and the challenge of information asymmetries in corporate governance systems have…
Authors: Nallanagula Mounika Abstract: Green Human Resource Management (GHRM) has emerged as an important organizational approach for integrating environmental sustainability into human resource practices and employee behaviour. This study examines…
Authors: Ramavath Balaram Abstract: Digital financial services (DFS) have become an important mechanism for extending formal financial services to geographically and economically underserved populations. However, the availability of digital channels…
Authors: Assistant Professor Ramavath Balaram Abstract: The aim of this study is to explore the potential of digital financial services (DFS) in enhancing rural households' access to formal financial services…
Authors: Dr. R. Lavanya Abstract: Artificial Intelligence has emerged as one of the most powerful technological phenomena in shaping modern business management. Artificial intelligence systems nowadays can analyze enormous amounts…