Authors: Vivek Sharma
Abstract: A rapid change in the mutual fund business is picking up, posing new challenges and opportunities to provide more value to investors while also demanding greater transparency. Regardless of the amount invested, mutual funds provide the average investor with a venue for qualified fund management to interact in the market. The main goal of this research is to find out about the elements which can impact other people's investment Choices and preferences. Such observations can help mutual fund companies determine where they need to improve and strengthen their marketing efforts. This study analyzes that investor are hesitant to participate in equity funds when market is not stable or down, but the marketing & distribution costs of these mutual funds, which were incurred during that period, do not reflect a rise in investor preference. The volume of savings, investment pattern, and risk profile of investors all play a role in mutual fund buying decisions. As a mutual fund product manager, your job is to create mutual fund products that offer the best combination of return, risk, liquidity, and safety for small investors. As a result, it is critical to examine investor profiles, preferences, and how they assess mutual fund schemes, as well as what major aspects influence their rating scheme. For many ordinary investors, mutual funds have become a significant doorway. Many factors influence an investor's decision to invest in a mutual fund, including simple liquidity, high flexibility, consistent returns, low initial contributions, tax benefits, and expert management. Even if the other elements impacting the behaviour remain consistent, investor behaviour can alter with time. This project tries to discover the elements that influence mutual fund investment decisions and their preference over retail investors. This initiative will also investigate the reasons that discourage people from investing in mutual funds. The data will aid mutual fund businesses in identifying areas in which they may improve, as well as their marketing methods. It will assist mutual fund businesses in developing new and creative products based on investor preferences.
DOI: http://doi.org/
