Uncategorized Archives - Page 3 of 138 - International Journal for Novel Research in Economics, Finance and Management

A Comparative Analysis Of Machine Learning Techniques For Power, Performance, And Area Optimization In Low-Power VLSI Design

Authors: Maneesh Pawar Abstract: The continuous scaling of semiconductor technology has significantly increased the complexity of Very Large-Scale Integration (VLSI) design. Modern integrated circuits are required to deliver high computational…

Digital Marketing in the Age of AI-Driven Personalization and Privacy-First Regulation: A Conceptual Review and Framework

Authors: Abhishek Kumar, Mariyam Ahmed, Jitendra Singh Abstract: Digital marketing has evolved from a supplementary channel of promotion into the dominant mode through which brands identify, reach, and build relationships…

Value Before Satisfaction: Serial Mediation of Tourist Experience and Perceived Value in the Smart Tourism–Satisfaction Relationship in a Heritage Tourism District of Tamil Nadu, India

Authors: Dr. K. Suganthi, Assistant Professor Mrs. P. Nisha, K. Gayathria, M. Priya Dharshinia, P. Mahalakshmia, R. Rashithaa Abstract: Destinations are investing in QR codes, mobile applications and other smart…

The Empathy Gap in HR: How AI Speeds up Recruitment, But Creates Psychological and Operational Friction Among Staff

Authors: Aditi Kar Abstract: I am currently studying contemporary trends in enterprise HR. I have noticed that companies are increasingly relying on automated software and data-driven systems. In addition to…

A Study on Marketing Environment with Reference to Betting Apps in India

Authors: Y. Sanketh Abstract: This study explores the burgeoning online betting app market in India, highlighting its rapid expansion fueled by increased smartphone usage, widespread internet access, and the integration…

GST and Digital Tax Transformation in India: Compliance, Revenue Mobilization, and Economic Formalization

Authors: Assistant Professor Dr. Prathima V, Professor Dr. N Nagaraja Abstract: One of the major milestones in the indirect tax system of India is the enactment of the Goods and…

Decoding Consumer Purchase Decisions: Assessing the Influence of Sustainability, Brand Trust, and Brand Preference in Toyota Vehicles

Authors: Puli Vinay kumar Abstract: This study examines the factors influencing consumer purchase decisions regarding Toyota vehicles, with particular emphasis on sustainability, brand trust, and brand preference. As consumers become…

Perceived Benefits, Perceived Risk, And Trust As Determinants Of E-Shopping Behaviour: An Empirical Study Among Consumers In Chennai City

Authors: Dr. P. Porseziyan, Mr. M. Ramesh, Mr. S. Santhosh Kumar Abstract: This empirical study examines the influence of perceived benefits, perceived risk, and trust on e-shopping behaviour, with particular…

A Study on Consumer Buying Behaviour Towards Authentic Handloom Products With Special Reference to Erode City

Authors: Associate Professor Dr.K.R.Sakthidevi, Research Scholar Mrs.K.Sagunthala Abstract: This article examines consumer buying behaviour towards authentic handloom products in Erode City. The paper follows a focused two-objective framework and studies…

A Study on Human Resource Management in Startups

Authors: Associate Professor Dr. Kanupriya Dubey, Assistant Professor Ms. Avantika Tripathi, Assistant Professor Mr. Rahul Sharma Abstract: Human Resource Management (HRM) is the most delicate and sensitive part of an…