International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Dr Surbhi DM Abstract: The structure of India’s capital market has undergone a structural transformation over the last decade, marked by a substantial increase in retail investor participation alongside…
Authors: VijayKrishnan. R. Prasad, Dr Nandeeswar Abstract: Entrepreneurship in tourism plays a vital role in fostering economic growth, employment generation, innovation, and sustainable development, particularly in regions rich in natural,…
Authors: Samba Shalini Abstract: In today’s complex financial environment, financial literacy has become an essential life skill that enables individuals to make informed decisions about saving, investing, borrowing, insurance, and…
Authors: Dr.R.Varalakshmi, Dr.M.Neelabai, Dr.G.Muruganandham Abstract: This research explores the strategic role of Artificial Intelligence (AI) in marketing automation. AI technologies such as machine learning, recommendation systems, and conversational tools are…
Authors: Dr.L.GEORGIA, Ms.ROSIMA.A Abstract: The digital transformation of the banking sector has made customer onboarding a crucial factor in the successful adoption of digital banking services. Despite continuous technological advancements,…
Authors: Mounika Beeravalli, Manea Swathi, P. Prasanna Abstract: Micro, Small and Medium Enterprises (MSMEs) play a crucial role in the economic development of India by contributing significantly to employment generation,…
Authors: S Malarvizhi Abstract: Financial statement manipulation continues to undermine the reliability of corporate reporting, while conventional ratio-based detection tools remain largely backward-looking and often insensitive to behaviour-driven precursors. This…
Authors: Mr. Atish Nikam Abstract: The Make in India initiative, introduced by the Government of India in 2014, was conceived as a strategic effort to position the country as a…
Authors: Ms. Payal Varma, Dr. Sabir Nasir Mujawar Abstract: In early 2025, the Reserve Bank of India (RBI) undertook an aggressive monetary easing strategy to counter subdued economic growth and…
Dr.Sarika Koluguri Affiliation Associate Professor, Department of MBA, KG Reddy College of Engineering and Technology. Email-Id: koluguri.sarika@gmail.com Publication: Books: Modern Marketing Management: Principles And Practices, Modern Marketing Management: Principles And Practices…