International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Akshay Kumar H M, Rachana D Abstract: This study examines the financial performance of Prarthana Engineering Pvt. Ltd., a small-scale engineering firm in Bangalore, focusing on profitability, liquidity, and…
Authors: Karthik N B, Dr. Suma Abstract: The rapid growth of social media platforms has, kind of, changed the way businesses talk to customers and build their brand identity. In…
Authors: Nandan Pari, Rachana D Abstract: The automobile industry has become highly competitive with increasing use of digital marketing and customer relationship management strategies. This study examines which marketing approaches…
Authors: Assistant Professor Pushpa Prajapati, Professor Dr. Shweta Bhatia Abstract: Transitions in spatial, technological, organisational strategies and employer-employee experiences have disintegrated the organisational systems post pandemic. This narrative review synthesises…
Authors: Associate Professor Dr. Manisha Kaushal Arora Abstract: The banking industry is undergoing a transformation thanks to artificial intelligence (AI), which is changing operational environments and conventional procedures. This study…
Authors: Professor Dr.Shrawan Owhal Abstract: The rapid diffusion of artificial intelligence (AI) into organizational processes is transforming the nature of work, managerial decision-making and employee–technology interaction. Rather than viewing artificial…
Authors: Christian Osita Godson, Ebubechukwu Osita Godson Abstract: How can durable economic coordination emerge where formal state capacity is weak, uneven, or distrusted? This article develops portable institutionalism through an…
Authors: Assistant Professor Dr. P Subburaj, Assistant Professor K. Valarmathi, Assistant Professor J. Jabasteen Abstract: This paper examines how digital marketing strategies directly influence consumer purchasing behavior in India's at-home…
Authors: Bavandlaplly Kalyan, Associate Professor Dr. Vellala Subrahmanya Ramamurty Abstract: The study had examined sales and service in a dealership environment with particular emphasis on customer perception and customer intention.…
Authors: Podugu Srilekha, Assistant Professor Dr. P. Girija Sri Abstract: This study investigated employee perceptions toward organizational change and development within Cipla Ltd, a prominent pharmaceutical organization. The research addressed…