Archana_publication, Author at International Journal for Novel Research in Economics, Finance and Management

A Study of Housing Loan Financing and Its Impact on Home owners in Central Pune

Authors: Pasalkar Shivaunsh Pramod, Dr. Tejaswinee Ingle Abstract: Housing loan financing has become an essential mechanism for promoting home ownership in urban areas, particularly in rapidly developing cities like Pune.…

Role of Social Media Marketing in Brand Awareness: Empirical Evidence from Indian Consumers

Authors: Suraj Kumar, Dr. Priyadarshini Singh Abstract: Social media has fundamentally reshaped the marketing landscape by enabling organizations to communicate directly with consumers at scale. This study examines the role…

Artificial Intelligence In Credit Risk Assessment And Loan Approval Processes

Authors: Madhu Kumari, Dr. Kalpana Rawat Abstract: The rapid integration of Artificial Intelligence (AI) into credit risk assessment represents one of the most consequential transformations in contemporary financial services. This…

A Study On Sustainable Business Practices Of Indian IT- Sector

Authors: Dr. Mangala Nayak Yaragatti, Dr. Anil Yaragatti Abstract: Sustainable Business Practices are integral part of modern business strategies,enhancing brand reputation , ensuring regulatory compliance, and improving operational efficiency. India’s…

Impact of Social Media Marketing On Consumer Buying Behaviour: Empirical Evidence From Urban Indian Consumers

Authors: Shruti Gupta, Dr. Prince Kumar Abstract: Social media marketing (SMM) has emerged as a transformative force reshaping consumer decision-making across global markets. This study investigates the impact of social…

Digital Payments And Consumer Behaviour In Urban India: Adoption Drivers, Spending Effects, And Policy Implications

Authors: Yash Gupta, Dr. Shikha Gupta Abstract: The proliferation of smartphone-based payment platforms has reshaped consumer financial behaviour across emerging markets. This study investigates the impact of digital payment systems—specifically…

Artificial Intelligence And Its Influence On Cross-Border E-Commerce Growth

Authors: Md Sharik Ansari, Kalpana Rawat Abstract: The rapid advancement of Artificial Intelligence (AI) technologies has fundamentally reshaped global commerce, with cross-border e-commerce (CBEC) emerging as a domain of exceptional…

Building Future-Ready Managers A Study on Holistic Skill Integration Soft, Technical, and Business Skills in MBA Programs

Authors: Swapna Roy Abstract: Rapid changes in organizational environments, driven by technology and globalization, require managers to demonstrate a blend of interpersonal, digital, and analytical capabilities. Traditional MBA programs, however,…

A Study On the Importance of Training and Development in Employee Growth

Authors: Sakshi Dattatraya Veer, Prof. Dipali Navale Abstract: Training and development have emerged as crucial elements in enhancing employee performance and organizational effectiveness in today’s competitive business environment. This study…

“A Study On Advertisement Strategies On Customer Buying Behaviour For Nestlé Kitkat”

Authors: Ananya Verma, Dr. Ravikant Jaiswal Abstract: Advertising plays a crucial role in shaping consumer buying behavior in the FMCG sector, where brand loyalty is strongly influenced by emotional appeal,…