Dr P. Subburaj
Affiliation Assistant Professor of Management Studies,Vels Institute of Science, Technology & Advanced Studies (VISTAS), Pallavaram, Chennai, Tamil Nadu.
Email-Id: drpsubburaj@gmail.com
Publication: Patents:

  • Enhancing IT Sector Operation Management with Deep Learning Leveraging YOLOv7 Technology- Appl : 202541075946 2025.
  • Sustainable Branding Using Blockchain-Verified Ethical Supply Chains in Fashion Retail Appl : 202541083093 2025.
  • Ai-Driven Behavioral Profiling For Hyper-Personalized Employee Retention In Startups- App: 202541089241 2025.

Books:

  • Contemporary and Future-Oriented Management Practices Book titled MANAGEMENT PRACTICES: PAST, PRESENT AND FUTURE, Muthra Publishers, ISBN: 978-93-94725-35-5,2026.

Publications:

  • Impact of Social Media on Consumer Spending Habits in Online Shopping: An Empirical Study International Journal of Advances in Management Technology and Engineering Sciences Vol. 16, Issue 7,2026.
  • Employee Retention Strategies in The Indian Textile Industry:Challenges and Solutions International Conference on Emerging Engineering Technologies and Applications (IC-EETA)2025.
  • Artificial Intelligence for Strategic Human Resource Management: A Study on AI-Driven Recruitment in IT Companies of Chennai 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), IEEE 2025.
  • Consumers' Online Shopping Behavior In Chennai: An Empirical Study mLAC Journal for Arts,Commerce and Sciences (m-JACS) Volume 3, No.4,December 2025.
  • An Empirical Study On the Online Shopping Behaviour of Consumers in Chennai South India Journal of Social Sciences ISSN: 0972 –8945 Vol. XXII,No.02, January –June : 2024.