International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Mukesh Surendra Yadav, Abhijeet Bharati Abstract: Housing is a fundamental human necessity and a key determinant of an individual’s economic stability and social status. In rapidly developing urban centers…
Authors: Anil Surendra Yadav, Dr. Tejaswinee Ingle Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving economic growth, employment generation, and industrial development in India, particularly…
Authors: Professor Nitin Agrawal, Chetan Singh Tomar Abstract: Goods and Service tax is universally known as GST which is consumption tax currently used in on the supply of goods and…
Authors: Assistant Professor Ms. R. Nandhini, Mr. S. Sujithkumar Abstract: This study investigates the buying behavior of women shoppers in supermarkets in Coimbatore, Tamil Nadu, a city experiencing rapid growth…
Authors: Assistant Professor Ms.V.Vineetha, Ms.R. Janani Abstract: This study examines customer satisfaction towards digital payment applications in Coimbatore city. The rapid growth of smartphone penetration and internet connectivity has accelerated…
Authors: Assistant Professor Dr. G. Arutgeeviha, Ms. Indhira Abstract: This study examines the impact of Artificial Intelligence (AI) tools on documentation processes, with special reference to Coimbatore city. In today's…
Authors: Assistant Professor Ms. Abinaya J, Hari Prasath Abstract: This study examines consumer behaviour and perception towards IBACO, Hindustan Unilever's premium ice cream brand, among residents of Coimbatore city. As…
Authors: Harshada Ganesh Hadap, Dr.Vinod Sayankar Abstract: In India's rapidly evolving financial landscape, salaried employees increasingly face the challenge of balancing risk, return and liquidity to achieve long-term wealth creation.…
Authors: Shruti Sadanand Patil, Dr. Vinod Sayankar Abstract: Working capital management, measured through components such as cash conversion cycle (CCC),accounts receivable, inventory holding period and accounts payable, plays a critical…
Authors: Assistant Professor Ms. Swathi .M, Mr. Boobalan.S Abstract: This study examines the impact of digital marketing on small retailers operating in a rapidly evolving business environment. Using a descriptive…