International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Mrs. Bharathi M P, Dr. G. Kalpana Abstract: The rapid growth of online shopping platforms has transformed consumer purchasing behaviour, making electronic service quality a critical factor in determining…
Authors: Aphisavadh Sirivadhanawaravachara Abstract: Tourism around the world has grown quickly, but it's often caused problems for local people, the environment, and culture. This write-up checks out overtourism—when too many…
Authors: Dr Surbhi DM Abstract: The structure of India’s capital market has undergone a structural transformation over the last decade, marked by a substantial increase in retail investor participation alongside…
Authors: VijayKrishnan. R. Prasad, Dr Nandeeswar Abstract: Entrepreneurship in tourism plays a vital role in fostering economic growth, employment generation, innovation, and sustainable development, particularly in regions rich in natural,…
Authors: Samba Shalini Abstract: In today’s complex financial environment, financial literacy has become an essential life skill that enables individuals to make informed decisions about saving, investing, borrowing, insurance, and…
Authors: Dr.R.Varalakshmi, Dr.M.Neelabai, Dr.G.Muruganandham Abstract: This research explores the strategic role of Artificial Intelligence (AI) in marketing automation. AI technologies such as machine learning, recommendation systems, and conversational tools are…
Authors: Dr.L.GEORGIA, Ms.ROSIMA.A Abstract: The digital transformation of the banking sector has made customer onboarding a crucial factor in the successful adoption of digital banking services. Despite continuous technological advancements,…
Authors: Mounika Beeravalli, Manea Swathi, P. Prasanna Abstract: Micro, Small and Medium Enterprises (MSMEs) play a crucial role in the economic development of India by contributing significantly to employment generation,…
Authors: S Malarvizhi Abstract: Financial statement manipulation continues to undermine the reliability of corporate reporting, while conventional ratio-based detection tools remain largely backward-looking and often insensitive to behaviour-driven precursors. This…
Authors: Mr. Atish Nikam Abstract: The Make in India initiative, introduced by the Government of India in 2014, was conceived as a strategic effort to position the country as a…