International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Suraj Kumar, Dr. Priyadarshini Singh Abstract: Social media has fundamentally reshaped the marketing landscape by enabling organizations to communicate directly with consumers at scale. This study examines the role…
Authors: Madhu Kumari, Dr. Kalpana Rawat Abstract: The rapid integration of Artificial Intelligence (AI) into credit risk assessment represents one of the most consequential transformations in contemporary financial services. This…
Authors: Dr. Mangala Nayak Yaragatti, Dr. Anil Yaragatti Abstract: Sustainable Business Practices are integral part of modern business strategies,enhancing brand reputation , ensuring regulatory compliance, and improving operational efficiency. India’s…
Authors: Shruti Gupta, Dr. Prince Kumar Abstract: Social media marketing (SMM) has emerged as a transformative force reshaping consumer decision-making across global markets. This study investigates the impact of social…
Authors: Yash Gupta, Dr. Shikha Gupta Abstract: The proliferation of smartphone-based payment platforms has reshaped consumer financial behaviour across emerging markets. This study investigates the impact of digital payment systems—specifically…
Authors: Md Sharik Ansari, Kalpana Rawat Abstract: The rapid advancement of Artificial Intelligence (AI) technologies has fundamentally reshaped global commerce, with cross-border e-commerce (CBEC) emerging as a domain of exceptional…
Authors: Swapna Roy Abstract: Rapid changes in organizational environments, driven by technology and globalization, require managers to demonstrate a blend of interpersonal, digital, and analytical capabilities. Traditional MBA programs, however,…
Authors: Sakshi Dattatraya Veer, Prof. Dipali Navale Abstract: Training and development have emerged as crucial elements in enhancing employee performance and organizational effectiveness in today’s competitive business environment. This study…
Authors: Ananya Verma, Dr. Ravikant Jaiswal Abstract: Advertising plays a crucial role in shaping consumer buying behavior in the FMCG sector, where brand loyalty is strongly influenced by emotional appeal,…
Authors: Dhruv Agarwal, Dr. Himanshu Rastogi Abstract: The digital revolution has significantly changed the banking sector, making services faster, more convenient, and easily accessible through digital platforms. In India, digital…