Authors: Prof. Akshay Yeotikar, Riya Rahul Shinde
Abstract: Investment plays an important role in the financial life of salaried employees, as they depend on a fixed and regular income. In today’s changing economic environment, individuals need to plan their investments carefully to meet future goals such as retirement, education, and financial security. This study aims to understand the investment preferences of salaried employees, the factors influencing their decisions, and their level of awareness about different investment options. The research focuses on how employees balance risk and return while choosing investment avenues. The study is based on both primary and secondary data. Primary data was collected through a structured questionnaire from salaried individuals, while secondary data was gathered from research papers, journals, and online sources. The findings show that most salaried employees prefer safe investment options such as fixed deposits and insurance, while some are shifting towards mutual funds and equity investments. Factors like income, risk tolerance, and financial knowledge play a key role in influencing investment decisions
DOI: https://doi.org/10.5281/zenodo.19949726
