International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Assistant Professor Ms. R. Nandhini, Mr. S. Sujithkumar Abstract: This study investigates the buying behavior of women shoppers in supermarkets in Coimbatore, Tamil Nadu, a city experiencing rapid growth…
Authors: Assistant Professor Ms.V.Vineetha, Ms.R. Janani Abstract: This study examines customer satisfaction towards digital payment applications in Coimbatore city. The rapid growth of smartphone penetration and internet connectivity has accelerated…
Authors: Assistant Professor Dr. G. Arutgeeviha, Ms. Indhira Abstract: This study examines the impact of Artificial Intelligence (AI) tools on documentation processes, with special reference to Coimbatore city. In today's…
Authors: Assistant Professor Ms. Abinaya J, Hari Prasath Abstract: This study examines consumer behaviour and perception towards IBACO, Hindustan Unilever's premium ice cream brand, among residents of Coimbatore city. As…
Authors: Harshada Ganesh Hadap, Dr.Vinod Sayankar Abstract: In India's rapidly evolving financial landscape, salaried employees increasingly face the challenge of balancing risk, return and liquidity to achieve long-term wealth creation.…
Authors: Shruti Sadanand Patil, Dr. Vinod Sayankar Abstract: Working capital management, measured through components such as cash conversion cycle (CCC),accounts receivable, inventory holding period and accounts payable, plays a critical…
Authors: Assistant Professor Ms. Swathi .M, Mr. Boobalan.S Abstract: This study examines the impact of digital marketing on small retailers operating in a rapidly evolving business environment. Using a descriptive…
Authors: Assistant Professor Dr.T.M.Hemalatha, Mr. Abhishek G Abstract: Nestle India Limited is one of the most prominent Fast-Moving Consumer Goods (FMCG) companies operating in India, with a diversified product portfolio…
Authors: Mrs.Vidya Rani, Ms.Binny Rani Abstract: For decades, the physical exchange of currency served as a psychological deterrent, forcing consumers to confront the immediate reality of their expenditures. However, the…
Authors: Abstract: This study examines the behavioural finance dimensions of Environmental, Social, and Governance (ESG) investment decision-making among individual investors. Drawing on a structured survey of 106 respondents analysed…