Authors: Rathod Yash Sanjay
Abstract: India's healthcare landscape has seen significant transformation in recent years, largely due to the rise of online pharmacies.Prior to this shift, individuals relied on local medical stores for their medicines, which often involved inconvenient trips, limited choices, and unclear pricing. However, with widespread internet access, the prevalence of smartphones, and the convenience of digital payments, purchasing medicines online has become more accessible.Online pharmacies allow users to order medicines and health products from the comfort of their homes, offering doorstep delivery, discounts, a wide range of choices, and easy price comparisons.Some platforms even provide additional services like virtual consultations, digital prescriptions, and informative health content. This study explores how consumers perceive online pharmacies and examines their marketing approaches.The focus is on aspects that influence buyers: convenience, price, trust, service quality, and promotional offers.The research is based on 100 survey responses, along with data from reports, academic journals, and online sources.The data was analyzed using charts and percentage breakdowns.Key findings indicate that young, educated individuals have rapidly adopted online pharmacies due to their ease of use and the consistent availability of medicines.However, some consumers remain hesitant due to concerns about privacy, the authenticity of medicines, and delivery delays.In summary, the potential for online pharmacies in India is vast.To continue their growth, these businesses need to build trust, ensure product quality, and enhance their marketing strategies.
DOI: https://doi.org/10.5281/zenodo.20102954
