International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Sakshi Dilip Rote, Dr. Prof. Rahul Waghmare Abstract: This research paper examines the challenges and benefits of digital payments and cash transactions among consumers in Pune City. In recent…
Authors: Supriya Dhanyakumar Dalavi, Prof. Titir Das Sharma Abstract: This study examines the impact of investor psychology and sentiment on financial market behavior and workplace financial decision-making. Traditional finance assumes…
Authors: Masrura. M. P Abstract: The study titled “Consumers’ Buying Behavior Towards Eco-Friendly Products” focuses on understanding consumers’ awareness, preference, and purchasing behavior towards environmentally friendly products. Due to increasing…
Authors: Ms.V.Vineetha, Mr.S. Rajan Abstract: The rapid advancement of Artificial Intelligence (AI) and Cloud Computing has opened new frontiers in retail automation. The Smart Trolley Billing System is an innovative…
Authors: Ms.G. Revathi, Mr. Faraz Ahamed S Abstract: India's digital trade ecosystem has witnessed exponential growth over the past decade, driven by the rapid adoption of e-commerce platforms, digital payment…
Authors: Ms. Nandhini. R, Mr.Nikhil Joy Abstract: The global shift towards natural and chemical-free lifestyles has fuelled an unprecedented surge in demand for herbal products across India. Coimbatore district, known…
Authors: Assistant Professor Ms. Nandhini, R, Mr.Noyal Mathew Abstract: In today's digital era, social media platforms have become powerful influencers of consumer behaviour, particularly among the student community. Facebook, being…
Authors: Assistant Professor Ms. Abinaya J, Manikandan K Abstract: In today's rapidly evolving digital landscape, content marketing has emerged as one of the most powerful strategies for businesses to attract,…
Authors: Assistant Professor Mr. M. Eknath Prasath, Ms. R. Maheshwari Abstract: The rapid advancement of digital technologies has transformed the global commercial landscape, with Artificial Intelligence (AI) emerging as a…
Authors: Nikita Rajendra Gavhane, Prof. Chetan Neman Abstract: The Information Technology (IT) industry is one of the most dynamic and rapidly growing industries in the modern world. The success of…