International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Mallikarjuna M B, Ms. Rachana. D Abstract: In the contemporary business environment, organizations increasingly rely on promotional strategies to attract customers, strengthen brand awareness, and improve customer engagement. The…
Kajal Yadav Affiliation Assistant Professor,Department of Commerce, SAM Global University, Raisen Email-Id: kajalyadvv18@gmail.com Publication: The Role of Artificial Intelligence in Human Resource and Banking Management: Opportunities, Challenges, and Future Prospects…
Authors: Akshay Kumar H M, Rachana D Abstract: This study examines the financial performance of Prarthana Engineering Pvt. Ltd., a small-scale engineering firm in Bangalore, focusing on profitability, liquidity, and…
Authors: Karthik N B, Dr. Suma Abstract: The rapid growth of social media platforms has, kind of, changed the way businesses talk to customers and build their brand identity. In…
Authors: Nandan Pari, Rachana D Abstract: The automobile industry has become highly competitive with increasing use of digital marketing and customer relationship management strategies. This study examines which marketing approaches…
Authors: Assistant Professor Pushpa Prajapati, Professor Dr. Shweta Bhatia Abstract: Transitions in spatial, technological, organisational strategies and employer-employee experiences have disintegrated the organisational systems post pandemic. This narrative review synthesises…
Authors: Associate Professor Dr. Manisha Kaushal Arora Abstract: The banking industry is undergoing a transformation thanks to artificial intelligence (AI), which is changing operational environments and conventional procedures. This study…
Authors: Professor Dr.Shrawan Owhal Abstract: The rapid diffusion of artificial intelligence (AI) into organizational processes is transforming the nature of work, managerial decision-making and employee–technology interaction. Rather than viewing artificial…
Authors: Christian Osita Godson, Ebubechukwu Osita Godson Abstract: How can durable economic coordination emerge where formal state capacity is weak, uneven, or distrusted? This article develops portable institutionalism through an…
Authors: Assistant Professor Dr. P Subburaj, Assistant Professor K. Valarmathi, Assistant Professor J. Jabasteen Abstract: This paper examines how digital marketing strategies directly influence consumer purchasing behavior in India's at-home…