International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Aditya Singh Rana, Dr. Alka Singh Bhatt Abstract: The expansion of digital communication platforms has dramatically transformed modern marketing strategies and brand management practices. Organizations across industries increasingly rely…
Authors: S. Prasanna Kumar, S. Dhaya Vishnu, M.R. Jeffrey Jose Abstract: The metro rail systems are nothing but a high-capacity public transportation network that is used by the urban population…
Authors: Kachamdai Gangmei Abstract: The novel Things Fall Apart by Chinua Achebe presents a powerful depiction of traditional Igbo society before and during European colonial expansion in West Africa. While…
Authors: S. Prasanna Kumar, Hari Hara Sudhan, Abdul Ajeez. Abstract: Green finance has emerged as a vital mechanism for promoting sustainable development by aligning environmental priorities with economic growth. Rising…
Authors: Aditya Verma, Dr. Samarth Pande Abstract: Globalization has enabled many Indian multinational corporations (MNCs) to expand their operations beyond domestic boundaries into emerging markets across Asia, Africa, and Latin…
Authors: Gaurav Mishra, Dr. Samarth Pande Abstract: This study investigates the role of social media in enabling the international expansion of Indian brands. With global digital connectivity and the democratization…
Authors: Shivangi Kaur, Dr. Ashish Chandra Abstract: Celebrity endorsement has become one of the most widely used marketing strategies in modern advertising. Brands often collaborate with well-known personalities to enhance…
Authors: Ayushi Gupta, Dr Manoj Pandey Abstract: This study examines the comparative effectiveness of AI chatbots and human support systems in the e-commerce sector. With the rapid digitalization of retail…
Authors: Ms Shreya Singh, Dr Charu Bisaria Abstract: In today’s competitive and rapidly evolving business environment, organizations increasingly recognize employees as strategic assets rather than operational resources. Effective talent management…
Authors: Kushagra Verma, Dr. Azra Ishrat Abstract: The rapid advancement of digital technologies, widespread internet accessibility, and increasing smartphone penetration have significantly transformed marketing practices and consumer behaviour worldwide. Traditional…