International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: S Malarvizhi Abstract: Financial statement manipulation continues to undermine the reliability of corporate reporting, while conventional ratio-based detection tools remain largely backward-looking and often insensitive to behaviour-driven precursors. This…
Authors: Mr. Atish Nikam Abstract: The Make in India initiative, introduced by the Government of India in 2014, was conceived as a strategic effort to position the country as a…
Authors: Ms. Payal Varma, Dr. Sabir Nasir Mujawar Abstract: In early 2025, the Reserve Bank of India (RBI) undertook an aggressive monetary easing strategy to counter subdued economic growth and…
Dr.Sarika Koluguri Affiliation Associate Professor, Department of MBA, KG Reddy College of Engineering and Technology. Email-Id: koluguri.sarika@gmail.com Publication: Books: Modern Marketing Management: Principles And Practices, Modern Marketing Management: Principles And Practices…
Authors: Ram Paudel, Alex Sherm, Uttam Thapa Abstract: This paper examines why excess liquidity, remittance inflows, and financial deepening in Nepal have failed to translate into productive entrepreneurship, with implications…
Authors: Tiwari Suchi Santosh Abstract: The fact that the young generation in India is increasingly involving itself in the credit markets at a younger age, the process of digitification of…
Authors: Dr.P.Shabanabi, Mr.S. Naresh Kumar Abstract: Digital transformation (DT) has become a strategic necessity for modern organizations seeking sustainable competitive advantage in an increasingly technology-driven global economy. This study investigates…
Dr.Apurba Chakraborty Affiliation Assistant Professor,Hotel Management & Catering Technology,Siliguri Institute of Technology Email-Id: apu.123.cha@gmail.com Publication: Books: Innovation in Tourism & Hospitality Sector. An AI technique approach to sustainability,ISBN:978-3- 639-64539-2, 2022 Impact…
Authors: Dr. Swapnil S. Phadtare Abstract: This study investigates how emotional and rational marketing appeals in green advertising influence consumer decision-making through neuro-consumer lenses. Employing neurophysiological tools (EEG and eye-tracking)…
Dr. R. Krishna Vardhan Reddy Affiliation Associate Professor, Badruka College Post Graduate Centre, Osmania University, Hyderabad, India Email-Id: rkvreddy_aima@yahoo.co.in Publication: Patents: Filled an UK Patent titled (First Owner) “Device to…