International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Gaurav Mishra, Dr. Samarth Pande Abstract: This study investigates the role of social media in enabling the international expansion of Indian brands. With global digital connectivity and the democratization…
Authors: Shivangi Kaur, Dr. Ashish Chandra Abstract: Celebrity endorsement has become one of the most widely used marketing strategies in modern advertising. Brands often collaborate with well-known personalities to enhance…
Authors: Ayushi Gupta, Dr Manoj Pandey Abstract: This study examines the comparative effectiveness of AI chatbots and human support systems in the e-commerce sector. With the rapid digitalization of retail…
Authors: Ms Shreya Singh, Dr Charu Bisaria Abstract: In today’s competitive and rapidly evolving business environment, organizations increasingly recognize employees as strategic assets rather than operational resources. Effective talent management…
Authors: Kushagra Verma, Dr. Azra Ishrat Abstract: The rapid advancement of digital technologies, widespread internet accessibility, and increasing smartphone penetration have significantly transformed marketing practices and consumer behaviour worldwide. Traditional…
Authors: Pragati Dixit, Dr Charu Bisaria Abstract: The emergence of remote work has significantly transformed traditional workplace structures and has reshaped employees’ experiences regarding work-life balance. With advancements in digital…
Authors: Abhay Kumar Mishra, Azra Ishrat Abstract: The digital revolution has significantly transformed marketing practices across industries, including the insurance sector. Traditional insurance marketing methods such as cold calling, agent-based…
Authors: Apoorva Solanki, Dr. Sabeeha Fatima Abstract: The rapid growth of digital payment systems has changed the financial landscape in India. The Unified Payments Interface (UPI) has become a leading…
Authors: Sanya Dixit, Dr. Samarth Pande Abstract: Swift developments in financial technology applications are altering the way young individuals spend their money. Trading spots are now located on smartphones, but…
Authors: Swapnil Singh, Dr. Rajendra Kumar Abstract: This research report examines the influence of advertising intensity on firm valuation in the case of Hindustan Unilever Limited (HUL), a leading Indian…