Archana_publication, Author at International Journal for Novel Research in Economics, Finance and Management

Balancing Profitability And Education In Private Tertiary Education Institutions In Kabwe District, Zambia: A Mixed Methods Approach.

Authors: Sinkala Malack Abstract: The increasing commercialization of higher education has intensified the challenge faced by private tertiary education institutions in balancing financial sustainability with the delivery of quality education.…

Impact of the Internet of Behaviour (IOB) on Users and Business Practices in the Industrial Sector: A Study with Special Reference to Coimbatore City

Authors: Professor Dr. T. M. Hemalatha, Mr. M. Dinesh Abstract: We live in an age where every click, every pause, and every pattern we leave behind tells a story. That…

A Study on the Impact of Artificial Intelligence on the Labor Market: With Special Reference to Coimbatore District

Authors: Assistant Professor Dr. G. Arut Geevitha, Ms. P Dharini Abstract: Artificial Intelligence (AI) is transforming the global labor market by automating routine tasks, creating new employment opportunities, and reshaping…

Exploring Opportunities for Rural Micro and Small Enterprises through Digital Marketplaces

Authors: Assistant Professor Dr. Geethpriya B, Ms. Ananya Maity G Abstract: This study examines the opportunities that digital marketplaces present for rural micro and small enterprises (MSEs) in India. It…

The Role of Microfinance Institutions in Promoting Financial Inclusion in Rural Areas Rural Areas

Authors: Ms. Aparna C S, Associate Professor Dr. T. M. Hemalatha Abstract: Financial inclusion is a key driver of inclusive economic growth, especially in rural areas where access to formal…

Impact of Social Media on Consumer Buying Behaviour

Authors: Mr. Vamsi, Assistant Professor Ms. Bushrab Abstract: Social media marketing has become a powerful tool in the modern digital landscape, significantly influencing consumer behavior and decision-making processes. Unlike traditional…

Management Practices That Affect Guidance and Counselling Services in Public Secondary Schools in Itezhi-Tezhi District, Zambia

Authors: Mulenga Petronella Abstract: This study examined the management practices that affect the provision of guidance and counselling services in public secondary schools in Itezhi-Tezhi District, Zambia. The research was…

Exploring And Examining Corporate Finance And Investment In SMEs Growth: A Case Study On Selected SMEs Of Kapiri District.

Authors: Chiluba Gladys Kunda, Mr. Fanwell Mwape Abstract: Corporate Finance is the management of a company’s financial activities, that is funding investment and capital structure It involves making strategic decisions…

An Assessment of the Impact of Entrepreneurial Capacity on Entrepreneurial Success of Cdf Funded Businesses in Kapiri District, Zambia

Authors: William Phiri, Mr.Barrack Chama Abstract: Entrepreneurship plays a crucial role in stimulating economic expansion, especially in develop-ing nations like Zambia. Given the circumstances, small and medium-sized enterprises (SMEs) that…

Role Of Influencer Advertising In Promoting Sustainability

Authors: Dr. Ajit Singh Abstract: As the world becomes more focused on living sustainably, both brands and consumers are making choices that care about the environment and social responsibility. In…