A Study on Impact of FDI on Indian Economy– An Empirical Analysis

Authors:-Assistant Professor Dr. Pooja Kumari, Associate Professor Dr. R. Vennila

Abstract- A lot of debate is going on about the importance of foreign direct investment (FDI) in the process of growth has been hot in a number of nations, including India. The foundation and prerequisite for economic development and growth is investment. In addition to a country’s foreign exchange reserves, other factors that are essential to its health include exports, government revenue, financial status, the amount of available domestic savings, and the volume and caliber of foreign investment. The aim of this study is to analyze the impact of FDI on Indian Economy. To meet the objective of the study time series data is used 2005 to 2023. Variables used in the study are Foreign Direct Investment as dependent variable and Gross Domestic Capital Formation (GDCF), export, import, Gross Domestic Product (GDP), Foreign Exchange Reserve (FER) and Wholesale Price Index (WPI)as independent variables. Techniques used in this study are descriptive test, correlation and regression analysis. FDI exhibits a positive correlation with variables such as GDCF (0.44), Export (0.38), Import (0.42), GDP (0.44), and FER (0.44). This implies that a 1% increase in FDI corresponds to a corresponding degree of change in other variables. The correlation between WPI and FDI is negative, or – 0.22, indicating that the two variables go in different directions. The study concluded that FDI statically significantly impact on Indian economy.

A Study on Special Collective Scheme for Women Industrialists in Nagpur Division

Authors:-Vandana Baptist

Abstract- Initially the special collective scheme was launched under the B.R.Ambedkar scheme for men (SC/ST) and later it was amended in 2013 and specially launched for women industrialists in 2019 for the lesser developed D+ Zone of Nagpur Division. The Scheme will be studying the adequate financial assistance from government,Socio economic aspects as well as the skill development training programs are provided to the women entreprenurs or not.

The Moderating Influence of Brand Image on E- Wallet Usage Intention Among Stall Workers as Users: An Application of UTAUT 2 Model

Authors:-Abucayon, Jonathan E., Gingoba,Lianne Faye B., Quintero, Abigail E., Reyes, Ireen Nicole A., Engr. Hoque, Joanafe Q

Abstract- E-wallets are a crucial part of the global shift towards technology, improving the e-banking user experience. However, only a few e-wallet brands are well-known, and stall workers, who act as both recipients and senders of payments, play a unique role in e-wallet transactions. This study investigates how the brand image of e-wallets moderately influences stall workers’ e- wallet adoption, focusing on UTAUT 2 factors and their intention to use e-wallets. Results show that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and perceived value have a direct and significant relationship with e-wallet usage intention. Brand image also strengthens the positive effect between hedonic motivation and perceived value as predictors and e-wallet usage intention. The study concludes that brand image does not have a moderating effect between the intention to use an e-wallet and the actual usage of e- wallet. It emphasizes that brand image may not significantly impact the transition from intention to actual usage.

Digital Marketing Strategies of Nestle

Authors:-Tilak Gowdar

Abstract- The components affecting customer fulfilment and dependability in light of Nestle’s computerized advertising drives are analysed in this exploration utilizing various direct relapse. Through an overview, we had the option to assemble data on various free factors, remembering the recurrence of openness to Nestle promotions for virtual entertainment, how much time spent on sites, spending designs, web-based entertainment contribution, and the type of Nestle’s computerized ads. Likert scales and respondents’ mathematical evaluations were utilized to survey the reliant factors, which were client bliss and devotion. Relapse investigation was utilized to decide the degree to which these autonomous variables might represent customer satisfaction and faithfulness. To examine the relationship between the free and subordinate factors, we utilized a Google Structure to direct the overview, dissected the information we got in Succeed, and followed the various straight relapse approach. This approach gave an unmistakable image of the most strong elements impacting brand steadfastness and purchaser commitment in computerized promoting. The outcomes demonstrate that recurrence of promotion openness is the main calculate deciding consumer loyalty, trailed by site use and virtual entertainment commitment, the two of which essentially affect consumer loyalty. The nature of the substance likewise essentially affects consumer loyalty. The exploration’ consequences feature the need of a coordinated computerized showcasing approach that consolidates standard, excellent substance, powerful site communications, and high recurrence virtual entertainment contribution. Besides, the relapse concentrate on uncovered that advertisement openness advances brand memory and buying examples and virtual entertainment action affect shopper devotion. Nestle might use the data in these to change its advertising methodologies and spotlight endeavours on these significant regions, which will support buyer bliss and encourage persevering through reliability. Moreover, the numerous straight relapse model offers a determining device that might be accustomed to impending efforts to boost showcasing uses and commitment drives. The review features the rising meaning of information driven dynamic in computerized showcasing by offering a quantitative starting point for strategic changes intended to upgrade brand strength and client maintenance. Besides, the outcomes are particularly relevant in a ferocious market where long haul achievement relies upon understanding and adjusting to client conduct through custom fitted computerized encounters.

Implementation of Job Safety Analysis at Workplace Assembly

Authors:-Associate Professor Sandeep Kumar Yadav, Assistant Professor Shekhar Choudhary

Abstract- International safety standards stipulate that risk assessment is the first step to understand and eliminate hazardous working environments. The traditional risk assessment method using workplace safety analysis, which analyzes potential risks in the sequential tasks of workers, can be adapted to applications where humans and robots work together to complete assembly tasks. In this article, we propose a new approach that takes into account equally the different participants working in each working area. Using an industrial case study, we demonstrate the process used in the early stages of the development of a collaborative assembly cell.

Custom Duty Exemptions and Their Economic Implications “A Case Study of Special Economic Zones (SEZs) in India”

Authors:-Research Scholar Anurag Singh Parihar, Associate Professor & Head Dr. C.P. Gujar

Abstract- This research paper explores the economic implications of custom duty exemptions in India’s Special Economic Zones (SEZs). SEZs have been instrumental in promoting industrialization, export growth, and foreign direct investment (FDI) by offering various fiscal incentives, including custom duty exemptions. This study aims to analyze the effectiveness of these exemptions in achieving their intended economic outcomes. By employing a case study approach, the paper examines several SEZs across different regions of India to understand how custom duty exemptions influence investment decisions, export performance, and overall economic activity within these zones. The research also evaluates the broader economic impact on domestic industries outside SEZs and assesses whether the benefits of such exemptions outweigh potential revenue losses for the government. The findings contribute to policy discussions on optimizing fiscal incentives to balance growth and fiscal sustainability, offering recommendations for future policy directions to enhance the efficacy of SEZs in India.

Exploring the influence Ethical Leadership Dimensions on Employee Engagement: Case Study on Selected Public Service Employees in Batu Town Administrations

Authors:-Dedefo Gemechu

Abstract- This study examines the impact of ethical leadership dimensions on employee engagement, focusing on public service employees within Batu town administrations. The demographic analysis indicates a workforce predominantly comprising males (71%) and younger professionals aged 26–35 years, with most holding Bachelor’s (57%) and Master’s (43%) degrees. Work experience distribution highlights early-to-mid-career professionals (6–10 years) as the largest group. These findings underscore a dynamic, educated, and youthful workforce with significant potential for professional growth and organizational innovation. Ethical leadership dimensions—such as role modeling, transparency, integrity, fairness, and accountability—emerged as critical factors shaping employee engagement. Leaders who demonstrate consistent ethical behavior foster trust, motivate employees, and create a positive organizational culture. However, inconsistent application of these dimensions was found to weaken long-term engagement, as it reduces employee confidence in leadership practices. Findings highlight that fairness in workload distribution and opportunities, coupled with transparent decision-making, enhances employee satisfaction and strengthens team cohesion. Trust in leadership, driven by accountability and open communication, plays a pivotal role in ensuring employee commitment and productivity, especially during challenging situations. Key recommendations include establishing structured training programs to help leaders enhance ethical decision-making and communication skills. Ethical dialogue forums are suggested as a means of fostering inclusivity, where leaders and employees can collectively address ethical concerns and organizational updates. Clear equity mechanisms should be introduced to ensure fair workloads, career advancement opportunities, and recognition to maximize engagement across all demographic groups. This study, specific to the public service sector in Batu town administrations, provides valuable insights into the role of ethical leadership in employee engagement. However, the results may not fully apply to other organizational settings. Future research should examine the influence of cultural and organizational factors on ethical leadership and its relationship with innovation and long-term employee retention in broader contexts. By addressing these issues, public organizations can create an inclusive and engaging workplace environment that promotes high morale, trust, and sustainable success.

A Study on Use of Artificial Intelligence to Boost Productivity and Career Advancement for Gig Workers in the Education Sector

Authors:-Assistant Professor Christopher Louis

Abstract- The increasing integration of Artificial Intelligence (AI) in the education sector is revolutionizing the way gig workers—such as freelance educators, tutors, and content creators—operate. AI tools assist in lesson planning, content creation, student engagement, administrative tasks, and career development. This study examines the extent to which AI is used by gig workers in the education sector, its impact on productivity and career advancement, and the challenges faced in AI adoption. Using a mixed-methods approach, the study analyzes survey responses and expert interviews to understand how AI is reshaping gig-based education work. The findings suggest that while AI significantly enhances efficiency, many gig workers lack the necessary training to fully leverage AI’s potential. Recommendations are made for AI-focused upskilling programs and ethical AI implementation.