Authors: Barath.P
Abstract: The study titled “Operations Management Strategies for Enhancing Silver Import and Export Performance in Salem, Tamil Nadu” explores the role of effective operational practices in strengthening the performance and competitiveness of the regional silver industry. Salem, a city renowned for its silver craftsmanship and trade, plays a significant role in both domestic and international silver markets. However, the post-pandemic era, volatile global demand, and policy fluctuations have exposed several operational inefficiencies in the import–export processes. This research seeks to identify and analyse key operations management strategies such as inventory control, process standardisation, supply chain integration, technology adoption, and quality management—that can enhance export readiness and overall efficiency within the sector. The study adopts a mixed-methods approach, combining both quantitative and qualitative analyses. Primary data were collected from silver manufacturers, exporters, logistics providers, and traders through structured questionnaires and interviews, while secondary data were sourced from government trade reports, export promotion councils, and industry publications. The research examines the impact of strategic operations management practices on dimensions such as cost efficiency, lead time reduction, product quality, customer satisfaction, and global competitiveness. Findings reveal that firms implementing lean production, digital tracking systems, and robust supplier collaboration report significant improvements in delivery performance and export growth. Moreover, process innovation and government-supported quality certifications have positively influenced foreign buyer confidence. However, challenges such as inadequate technological infrastructure, limited awareness of export documentation, and fluctuating import duties continue to hinder performance consistency. This study contributes to both academic and practical understanding by proposing a strategic operations management framework tailored to the silver industry. The framework emphasises integrating operational efficiency, technological innovation, and policy alignment to boost Salem’s export competitiveness in the global silver market. The findings provide actionable insights for policymakers, trade associations, and entrepreneurs seeking to enhance the sustainability and profitability of the silver import–export ecosystem in Tamil Nadu.
