Authors: Nandani Kumari, Suruchi, Tannu Lal, Joshi Tudu, Nisha Parween, Dr. Fr. Robert Pradeep Kujur, Dr. Narendra Singh, Dr. Ajay Kumar
Abstract: This study focuses on the relationship between investor awareness and mutual fund investment behaviour in the Jharkhand region of India. It used a survey-based descriptive research design to investigate the factors influencing mutual fund investing decisions, drawing on primary data obtained from urban and rural populations. The study examines financial literacy, perceived risk, information source, and socioeconomic factors like income, education, and occupation. Statistical tools for Simple Linear Regression. The study analysed responses from a sample size of 202 individuals across urban and rural Jharkhand. This data set provides a spotlight on the varying levels of mutual fund awareness and investment behaviour as influenced by socioeconomic and informational factors, and the findings highlight the growing but uneven levels of awareness about mutual fund structures, risk-return trade-offs, and investment practices such as SIPs. Notably, the study identifies major knowledge gaps and behavioural hurdles that prevent greater financial inclusion in mutual fund markets. It emphasizes the importance of investor education efforts in increasing market participation. This study adds region-specific data to the larger discussion of mutual fund penetration and financial literacy by providing a granular analysis of Jharkhand's investment patterns and awareness levels.
DOI: http://doi.org/10.5281/zenodo.18184557
