Authors: Mr. Rahul Sharma, Ms. Avantika Tripathi
Abstract: India is emerging as one of the largest economies in the world. We are currently in the 3rd position in the global economy. Digital India has played a vital role in this. Every citizen, especially the new generation — Gen Z — is updating themselves digitally every day, trying new and advanced technologies and AI, engaging in innovations, and making their daily lives more interesting. Now, the population that is using the internet to make their lives more dynamic every hour is bound to drive impressive innovations and experiments in the business world. We are moving towards digitalization in every sector at a rapid pace. Approximately 900 million users are reportedly using the internet in India and going online every day; this number includes 488 million users from rural areas alone. In today’s fast-paced world, going online is a significant aspect of every individual’s life. The business world is not untouched by this digitalization either. In fact, in today's time, digital marketing has become a major tool for promoting businesses. This research paper will help us understand more about the interrelationship between digital marketing and business growth. It will explore both the positive and negative impacts of digital marketing technologies. It will also examine consumer expectations and their repercussions when a business's profit and image are built online — irrespective of a strong or weak offline presence. E-commerce, fintech, education, and healthcare sectors are receiving a very positive response to updated technologies, making their services faster and more easily accessible. Digital Marketing of and Indian Business is formed with many components like social media marketing, search engine optimization (SEO), content marketing, email marketing, influencer marketing, and mobile advertising. Social media platforms like Facebook, Instagram, and YouTube.
