International Journal for Novel Research in Economics, Finance and Management
International Journal for Novel Research in Economics, Finance and Management
Authors: Passang Cheki Sherpa, Anil Chettri, Ambika Gurung, Shanti Subba, Lalit Gurung, Mr Mohammed Parvesh Abstract: The rapid growth of e-commerce has transformed the way consumers purchase goods and services.…
Authors: K.M. Prathyusha, T Nisha Abstract: The Coastal and offshore development projects have emerged as significant drivers of economic growth, contributing to industrial expansion, energy production, maritime trade, tourism, and…
Authors: Mr.Naveen Kumar.S, Ms. Seega Sagayamary.A, Mr.Saravana Kumar.P Abstract: Hindustan Unilever Limited (HUL) has long been recognized for its strong performance-driven culture, often described as a scrupulous meritocracy where rewards,…
Authors: Mr.Shaik Mohammed Rashik.M, Ms.Alshifa.M.J, Ms.Gowthami.M Abstract: The global banking sector is currently navigating a "seismic shift," transitioning from a brick-and-mortar reliance to a digital-first ecosystem. This paper explores the…
Authors: Mr. Hariharan.A, Mr. Prakash.D, Ms.Sri Ranjani.A. R Abstract: Wholesale distribution management plays a vital role in ensuring the smooth flow of construction and home decor materials from manufacturers to…
Authors: Mr. Sanjay.J, Mr.Sanjay Kumar.N, Mrs.Jeya Padma Deepa.I Abstract: Negative marketing is a strategic approach in which organisations intentionally criticise competitors, spotlight rival product limitations, or use provocative communication to…
Authors: Mr. Vikram.M, Mr. Jagadishwar.K, Dr. Prabhakaran.K Abstract: The gig economy has rapidly transformed the employment landscape in urban India, particularly in Bangalore, known as the country’s tech hub. This…
Authors: Mr. Logesh M, Mr. Sakthivel S, Mrs. Jeya Padma Deepa I Abstract: The rapid growth of digital technology has transformed traditional business models and led to the expansion of…
Authors: Bhuvaneshwari.M, Bhavatharani. R, Dr. Prabhakaran. K Abstract: Limited edition product drops have become a significant strategy in contemporary marketing, particularly within fashion, lifestyle, and luxury brands, to create consumer…
Authors: Mr. Sabari M, Mr. Bharath S, Ms. A. R. Sri Ranjani Abstract: In today’s competitive business environment, retaining skilled employees has become a critical challenge for organizations. This study…