A Study On Growth and Development of Mutual Funds Industry in India at Icici Bank
Authors: Kornu Chandra Shekar, Dr. S. Narender Abstract: The mutual fund industry in India has grown a lot in the last ten years and has become one of the most…
A Study On Investor Perception Towards Mutual Funds Angel One Stock Broking Pvt Ltd .
Authors: Medala swarnalatha, Dr. S. Narender Abstract: Mutual funds have emerged as a popular investment option among investors due To benefits such as diversification, professional management, liquidity, and the Potential…
Upskilling Strategies for Workforce Readiness in the Era of Digital Transformation
Authors: Associate Professor V.Punitha, Ansari Abstract: As digital transformation disrupts industries, it leads to a growing skills gap, compromising organizational competitiveness and employee employability. This paper examines the effectiveness of…
AI Adoption In Online Shopping: An Empirical Study Of Consumer Behaviour And Intention To Use Recommendation Systems Among Gen Z
Authors: Anindito Bhattacharya, Ishita Deb, Samarpita Roy Abstract: Artificial Intelligence (AI)-enabled recommendation systems have become an integral component of online shopping by delivering personalized product suggestions that enhance consumers' shopping…
A Study On E Banking Services Of Axis Bank
Authors: Ambati Lakshmi Harika, Dr. S. Narender Abstract: Technological developments and the increasing use of digital financial services have significantly changed the banking industry. Through electronic channels including internet banking,…
Impact of Artificial Intelligence on Marketing Decision-Making: A Study of Data-Driven Strategies in Modern Businesses
Authors: Vijayalakshmi M, Assistant Professor Jayashree K Abstract: This chapter examines the impact of artificial intelligence (AI) on marketing decision-making, with particular attention to the data-driven strategies that modern businesses…
An Empirical Analysis of Factors Influencing Responsible Consumption Behavior and Consumer Well-Being
Authors: Anindito Bhattacharya, Ishita Deb, Samarpita Roy Abstract: This study examines the factors influencing responsible consumption behaviour and its impact on consumer well-being among consumers, with a particular focus on…
The Role Of Business Education In Entrepreneurship Development Among School Leavers In Mbala District Of Northern Province, Zambia
Authors: Siluonde Anthony Burton Abstract: This study investigated the role of business education in entrepreneurship development among school leavers in Mbala District of Northern Province, Zambia. The study was motivated…
Implications For Building Consumer Relationships Through Restaurant Choice
Authors: Ms. Latasha, Dr.Pooja Gupta Abstract: The restaurant industry has become one of the most customer-driven industries of the global service economy. In a more and more competitive marketplace, it…
A Study On the Impact and Effectiveness of Digital Marketing Strategies in Bangalore
Authors: Deekshith C L, Mrs. Roopa Ajwal Abstract: The landscape of consumer engagement and business promotion has undergone a radical paradigm shift over the past decade. In Bangalore, popularly recognized…