Authors: Vishal

Abstract: Quick Commerce (Q-commerce) is swiftly reshaping urban retail by delivering goods at unprecedented speeds—often within 10 to 20 minutes—meeting modern consumers' increasing need for immediacy and convenience. This rapidly growing retail model emphasizes not only fast delivery but also accessibility and responsiveness, raising new standards for customer expectations. This study explores the vital aspects influencing the customer experience on Q-commerce platforms, specifically focusing on speed, convenience, and overall satisfaction. The research is built upon simulated primary data collected from 50 urban users in multiple Indian cities, representing varied demographic profiles and shopping behaviors. Data analysis reveals a significant insight: while delivery speed remains a core feature of Q-commerce, convenience—defined by easy app navigation, flexible payment options, and product availability—has a stronger impact on overall satisfaction and customer loyalty. These insights point to a shift in consumer priorities, where a frictionless and user-friendly experience holds as much importance as delivery speed.